Web Strategist Lead

Marketing - San Francisco

About the Team

The Business Marketing team helps organizations understand, adopt, and get value from OpenAI's products. We work across product marketing, content, creative, and web to connect what our technology can do with the needs of the people and businesses using it.

About the Role

We're looking for a Web Strategist Lead to shape the customer journey across openai.com. You'll help audiences ranging from individual developers to large enterprises discover what's possibleation, and take the right next step.

You'll think through the full experience: how people arrive, explore products and use cases, learn through content, and move toward getting started or speaking with OpenAI. You'll shape how navigation, content, and storytelling connect across the site, including deeper pages and transitions into product and sale-led experiences.

This is a senior individual contributor role focused on audience needs, product understanding, and experience strategy. You'll partner with Web, Design, Content, Product Marketing to build, test, and improve these journeys.

This role is based in San Francisco and in office three days a week.

In this role, you will:

Define audience journeys. Understand visitors' needs and create paths from discovery and learning through evaluation, adoption, and deployment.

Connect the website experience. Shape navigationation architecture, and connections across products, use cases, stories, and resources, wherever someone enters the site.

Guide content and storytelling. Identify what visitors need at each stage and partner with Content and Creative to build understanding as people explore deeper.

Connect self-service and human support. Make it easy to explore independently, get started, or reach the right OpenAI team when a conversation would help.

Turn strategy into shipped work. Create journey maps, experience briefs, and rough wireframes. Partner with Web on a long-term roadmap and stay involved through delivery.

Improve journeys over time. Use research, visitor behavior, and experimentation to find gaps and measure whether people can understand their options and take useful next steps.

You might thrive in this role if you:

Have 10+ years of experience leading web strategy, digital experience, UX, or product strategy, either in-house at a technology company, relevant agency and/or consultancy.

Have shaped and improved complex websites, preferably for B2B technology companies, serving multiple products and audiences, with a portfolio that explains your decisions and contribution.

Bring strong product judgment and can connect technical capabilities to audience needs, practical use cases, and adoption paths.

Have experience in customer journeysation architecture, navigation, and content strategy, including how storytelling works across a complete experience.

Understand when self-service helps customers move forward and when a go-to-market conversation adds value.

Can turn ambiguous needs into clear direction, collaborate across disciplines, and use research and experimentation to improve your work.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core the full spectrum of humanity.

We are an equal opportunity employeration, or other applicable legally protected characteristic.

Background checks for applicants will be administered in accordance with applicable lawation technology systems and related data security obligations.

To notify OpenAI that you believe this job posting is non-compliant. No response will be provided to inquiries unrelated to job posting compliance.

We are committed to providing reasonable accommodations to applicants with disabilities.

At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

Compensation

$287K – $318K + Offers Equity

The base pay offered may vary depending on multiple individualized factorsance-related bonus(es) for eligible employees, and the following benefits.

Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts

Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)

401(k) retirement plan with employer match

Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)

Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees

13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)

Mental health and wellness support

Employer-paid basic life and disability coverage

Annual learning and development stipend to fuel your professional growth

Daily meals in our offices, and meal delivery credits as eligible

Relocation support for eligible employees

Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

More details about our benefits are available to candidates during the hiring process.

This role is at-will and OpenAI reserves the right to modify base pay and other compensation components at any time based on individual performance, team or company results, or market conditions.