Social Media Specialist

Job Title: Social Media Specialist About the Role We are looking for a creative and data driven Social Media Specialist to manage and grow our brand's presence across social platforms. The ideal candidate will be responsible for planning, creating, and publishing engaging content, managing communities, running paid campaigns, and analyzing performance to continuously improve results. Key Responsibilities Develop and execute social media strategies aligned with overall marketing goals Create, curate, and schedule engaging content across Facebook, Instagram, TikTok, LinkedIn, and other relevant platforms Manage day to day community engagement, including responding to comments and messages in a timely and brand appropriate manner Plan and maintain a content calendar in coordination with the design and marketing teams Run and optimize paid social media campaigns using Meta Ads Manager and other advertising tools Track, analyze, and report on key performance metrics such as reach, engagement, and conversions Stay up to date with platform trends, algorithm changes, and emerging content formats Monitor competitor activity and industry trends to identify new opportunities Maintain consistent brand voice and tone across all channels

Requirements 1 to 3 years of experience in social media management or a similar role Strong knowledge of major social platforms and their best practices Experience with tools such as Canva, Meta Business Suite, Hootsuite, or similar scheduling platforms Familiarity with paid social advertising and basic analytics reporting Excellent written and verbal communication skills in both Arabic and English Strong creativity combined with attention to detail Ability to work independently and manage multiple projects

Nice to Have Basic photography or video editing skills Experience with influencer collaborations Knowledge of SEO principles as they relate to social content