SEO/GEO Strategist Team Lead (Search Engine Optimisation)

About the company

Established since 2006, OOm is a high-growth digital marketing agency and official Premier Partner for Google and Meta. Ranked in the top 3% of Google Partners in Singapore, OOm delivers data-driven strategies across Singapore, the Philippines, China, and Hong Kong.

Your tasks

At OOm, we’re looking for a hands-on SEO/GEO Team Lead who can strengthen our strategists’ capabilities and take ownership of performance across their client accounts.

Reporting to the SEO/GEO Technical Director, you’ll turn department direction into clear priorities, guide complex campaign decisions and ensure recommendations translate into measurable results.

• Own performance oversight across your team’s portfolio, keeping strategies aligned with client business objectives and campaign KPIs.
• Identify underperformance early, challenge the underlying diagnosis and ensure recovery plans are implemented and validated.
• Review strategies, technical audits and key deliverables for sound reasoning, clear priorities and actionable recommendations.
• Coach strategists, set expectations and address recurring skill or performance gaps with structured follow-up.
• Manage workloads and delivery risks, coordinating with content, development and account management teams to resolve blockers.
• Lead practical testing and adoption of SEO/GEO approaches, sharing findings and improving team standards.
• Drive effective use of OOm’s in-house SEO/GEO tools and contribute feedback on their development.

Requirements

What We Are Looking For

• At least 5 years of hands-on SEO experience, including 1–2 years leading or supervising SEO specialists, preferably within an agency.
• Proven experience developing strategies and managing performance across multiple client accounts.
• Strong technical SEO, content strategy and analytical capabilities, with the ability to guide others through complex problems.
• Demonstrated responsibility for reviewing work, coaching team members and improving their performance.
• Ability to evaluate recommendations, explain their expected impact and establish how results will be measured.
• A structured approach to prioritisation, workload management and timely intervention.
• Working knowledge of GEO and AI-powered search, supported by practical testing or application.
• Clear communication, sound judgment and the confidence to lead change and hold people accountable.

Good to Have

• Experience managing enterprise accounts and/or website migrations
• Examples of improving team workflows, quality standards or training programmes.
• Experience using automation to improve analysis, monitoring or delivery.

What we offer

Why Join OOm?

• Shape team performance: Influence how strategists think, solve problems and deliver results.
• Put your leadership into practice: Develop people while staying close to technical strategy.
• Help evolve our SEO/GEO offering: Work with the Technical Director on approaches that respond to changing search behaviour.
• Influence our technology: Contribute practical insights to OOm’s in-house SEO/GEO tools.