Product Marketing Manager

Location: Rosh Ha’ayin, Israel

Employment Type: Fully Employed

Workplace Type: Hybrid - 4 days in office

Seniority: Senior

The Role: Own positioning, messaging, go-to-market, and sales enablement for a portfolio of software solutions. Work closely with Product, Sales, Marketing, and Partners to drive clear market differentiation and successful launches.

Responsibilities

• Define positioning and messaging across industries and personas
• Build strong value propositions focused on business impact
• Translate product capabilities into clear, simple messaging
• Lead go-to-market for launches and major updates
• Create sales and partner enablement materials (decks, battlecards, ROI content)
• Conduct competitive analysis and support differentiation
• Develop analyst-facing narratives
• Gather customer insights and build success stories

Qualifications

• 3+ years in Product Marketing (B2B SaaS / enterprise software)
• Experience owning messaging and GTM for complex products
• Strong storytelling and communication skills
• Hands-on with sales enablement and competitive positioning
• Fluent English and Hebrew
• Global GTM experience – advantage