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Marketing Manager (Beauty Industry)

ONPOINT COMPANY LIMITEDSai Gon Ward, Ho Chi Minh Cityvietnamworkspublished 09/07/2026
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Market Entry & Brand Positioning

  • Build and refine the Vietnam brand positioning, adapting global identity into a clear, locally relevant story.
  • Analyze target consumers, market trends, and competitors to spot clear growth opportunities in Vietnam.
  • Define local Go-To-Market (GTM) plans, communication frameworks, and messaging tailored to local consumer habits.

Strategy & Brand Management

  • Set and...

Education & Experience

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; MBA is a plus.
  • 5–8 years of progressive marketing experience, including at least 2–3 years in a managerial or brand leadership role.
  • Proven experience in the Beauty & Personal Care or FMCG/Cosmetics industry is strongly preferred.
  • Prior experience supporting an...