Content Editor & Strategist

Job Description Own the content strategy: decide what to make, for which sub-category and which shopper moment, before anything is briefed or produced. Focus: Beauty & Personal Care. Own the category content format library: a documented, versioned set of hooks, structures, demo patterns and openings that convert by sub-category, with performance evidence attached to each format. Write...

Min of 5 years in short-form video, social content or creative direction, including at least 2 years on content carrying a commercial target (GMV, conversion, sell-through). Beauty or personal care category experience, agency or brand is strongly preferred. Regulated category exposure - beauty efficacy claims, health, supplements is a must. Demonstrable taste in Vietnamese short-form commerce content. Experience...