Business Development Executive - Harley Davidson Parts

BUSINESS DEVELOPMENT – HARLEY-DAVIDSON PARTS

PT One3 Jaya Indonesia – ONE3 Motoshop

Job Overview

We are looking for a Business Development professional who has a strong interest in Harley-Davidson motorcycles and the motorcycle aftermarket industry. This role will focus on developing sales and marketing strategies to grow our Harley-Davidson spareparts business across both B2C and B2B channels.

The ideal candidate combines a passion for the Harley-Davidson community with a basic understanding of sales and marketing, a commercial mindset, and the willingness to explore new business opportunities.

Key Responsibilities

• Develop and execute marketing and sales strategies to grow Harley-Davidson spareparts sales through B2C and B2B channels.
• Identify new business opportunities, customer segments, and market potential within the Harley-Davidson ecosystem.
• Develop B2B networks with Harley-Davidson workshops, sparepart dealers, distributors, motorcycle communities, and other relevant business partners.
• Explore B2C opportunities through digital marketing, social media, e-commerce, customer engagement, and community-based marketing.
• Research market trends, customer needs, competitor activities, and product demand to identify growth opportunities.
• Build and maintain relationships with customers, business partners, workshops, and motorcycle communities.
• Collaborate with internal teams to develop product positioning, promotional campaigns, pricing strategies, and sales programs.
• Monitor sales performance and marketing effectiveness, and recommend improvements based on business results.
• Explore new brands, product lines, and partnership opportunities related to Harley-Davidson spareparts and accessories.

Requirements

• Minimum D3 or Bachelor's degree in Marketing, Business, Management, or a related field. Candidates from other educational backgrounds with relevant experience are welcome.
• Has a strong interest in Harley-Davidson motorcycles, spareparts, accessories, and the motorcycle aftermarket industry.
• Understands the Harley-Davidson ecosystem, including its customers, motorcycle communities, workshops, and spareparts market.
• Has a basic foundation in sales, marketing, business development, or commercial activities.
• Understands or is willing to learn both B2B and B2C sales strategies.
• Has good communication, negotiation, relationship-building, and analytical skills.
• Creative, proactive, commercially minded, and willing to explore new market opportunities.
• Comfortable conducting market research, meeting potential partners, and developing business networks.
• Able to work with sales targets, evaluate performance, and turn ideas into actionable business strategies.
• Experience in the automotive, motorcycle, spareparts, accessories, or aftermarket industry is an advantage.
• Experience in digital marketing, e-commerce, or community-based marketing is a plus.

What We Are Looking For

We are looking for someone who does not simply sell products but understands the culture, lifestyle, and business potential behind Harley-Davidson.

You do not need to know everything from day one. What matters is your passion for the Harley-Davidson world, your existing sales and marketing foundation, and your willingness to learn, explore, and grow the business with us.

Skills: B2B Sales, Sales Strategy, Business Development, Sales and Marketing, Salesforce, Business Negotiation, Business Strategy