Digital Marketing Executive

Your tasks

The Digital Marketing Executive owns the day-to-day management and continuous improvement of the organisation's website and digital presence, and produces a high volume of digital content to raise awareness of our healthcare services and support patient engagement. The role combines hands-on website administration, SEO and analytics with strong digital creative production (graphics, video, written content), working closely with clinical and operational teams to ensure all messaging is accurate, compliant and patient-friendly.

Website Management & Optimization

• Manage the company website end-to-end through the CMS: page creation, updates, publishing, plugin and template maintenance.
• Maintain accuracy of service pages, doctor/specialist profiles, treatment information, contact details, and patient resources.

• Plan and improve site structure, navigation and user journeys (e.g., enquiry, appointment request, referral, international patient pathways).
• Conduct on-page and technical SEO: keyword research, meta titles/descriptions, internal linking, schema markup, page speed, mobile responsiveness, and broken-link checks.

• Run regular website performance reviews and recommend improvements, including A/B testing of landing pages, forms and calls-to-action.
• Create and manage campaign landing pages and enquiry forms, ensuring they are tracked and integrated with CRM or enquiry-handling processes where applicable.

• Work with IT and external vendors on hosting, security, backups, domain/SSL renewals, PDPA-compliant cookie consent, and troubleshooting.
• Ensure all web content complies with healthcare advertising guidelines, PDPA, and internal approval processes.

Digital Content Creation & Production Support

• Produce high-quality digital content for web, social media, email and online campaigns on a consistent publishing schedule.
• Design graphics, infographics, social media posts, banners, e-brochures, e-posters, digital invitations, and presentation materials (e.g., Canva, Adobe Creative Suite).

• Create and edit short-form videos, reels, explainers, event highlights and patient education clips (e.g., CapCut, Premiere Pro); coordinate photo and video shoots.
• Write and edit website copy, blog articles, patient education content, newsletters, captions, and press or announcement content.

• Translate clinical or technical information from healthcare professionals into clear, accurate, patient-friendly content, and obtain sign-off before publishing.
• Maintain a content calendar and a library of reusable templates, brand assets, and approved content.

• Repurpose content across channels (e.g., article → social posts → newsletter → short video) to maximise reach.
• Ensure all creative output adheres to brand guidelines and tone of voice.

Digital Campaigns & Social Media

• Plan, execute and monitor digital campaigns across search, social, email and other online channels, including paid ads (Google Ads, Meta Ads, LinkedIn Ads) where applicable.
• Schedule and publish content on LinkedIn, Facebook, Instagram, YouTube and other relevant platforms.

• Monitor engagement, respond to comments and messages appropriately, and escalate sensitive enquiries or feedback to the relevant team.
• Manage email marketing: build mailing lists, design newsletters, and track open and click-through rates.

• Track and report on campaign and social performance (reach, engagement, leads, conversions, cost per lead) with monthly insights and recommendations.

Event & Outreach Digital Support

• Create digital promotional materials for events, talks, workshops, and outreach activities (e-invites, banners, registration pages, countdown posts).
• Manage online registration forms and event landing pages.

• Provide live social media coverage and post-event content (recaps, photo albums, highlight videos).

Cross-Functional Collaboration

• Work closely with clinicians, nursing, business development, patient liaison and operations teams to gather content and ensure accuracy.
• Coordinate with external vendors, agencies, photographers and videographers as needed.

• Support ad hoc marketing and communications requests.

Requirements

• Diploma or Degree in Marketing, Digital Media, Communications or a related field.
• Prior experience in digital marketing or content creation (healthcare experience is a plus).

• Proficiency in design tools such as Canva, Adobe Create Suite, or similar.
• Hands-on experience with a CMS (WordPress preferred) and basic HTML/CSS knowledge.

• Organised and able to manage multiple projects and deadlines.
• Strong writing, communication, and creative skills.