Paid Social Specialist
Meta | TikTok | YouTube | client hub | campaigns across a dozen markets
Hi,
as Kinesso Polska, together with Acxiom, we are part of the largest media holding in the world — Omnicom Media Group. We combine competencies from the areas of performance marketing, activation and digital media optimization, data, analytics, AI and technology. Thanks to this, we help our clients organize data from many sources, interpret it correctly and translate it into actions that real support business growth.
Our Warsaw office serves as an important competency center in the CEE region — we develop client hubs, build specialized teams and create an environment that encourages cooperation and knowledge exchange between markets.
At Kinesso, we care about a work culture based on trust, openness and mutual respect. We want everyone to feel like part of the team, have space to express their opinions and be able to develop at a pace tailored to their goals and ambitions.
If paid social is something more than just setting up campaigns and checking results for you, and your greatest satisfaction comes from optimization, testing and searching for better solutions — we might have just found each other.
To one of our teams, we are looking for a Paid Social Specialist who wants to work in an international client hub, develop campaigns across a dozen markets and have a real impact on how we plan, test and scale paid social activities.
This is a role for a person who is comfortable with numbers, but knows that paid social is more than just "performance in the panel".
🎯 Your role and real impact
You will independently lead paid social activities — from planning and campaign setup, through ongoing optimization, to analyzing results and recommending next steps.
This is not a role limited to "campaign handling" — you will have an influence on the structure of activities, the approach to testing and the direction of optimization.
You will work on campaigns conducted across a dozen markets, seeing the bigger picture: what works locally, what is worth scaling and where there is room for improvement.
This is a role with high client exposure — freedom in daily cooperation, presenting recommendations and discussing results will be important.
You will be part of an international environment, therefore fluent communication in English is essential — both spoken and written.
The person who best fits here is someone who combines an analytical approach to performance, curiosity about platforms, independence and a partnership style of cooperation.
🧩 Scope of tasks
Planning, launching and optimizing campaigns in the following channels: Meta (Facebook / Instagram), TikTok, YouTube.
Independently conducting paid social activities on advertising accounts — from setup to ongoing campaign management.
Creating campaign structures, selecting audience groups, placements, ad formats and media objectives.
Optimizing budgets, bids and creatives based on results and assumed KPIs.
Monitoring campaigns, reporting results, commenting on outcomes and drawing accurate conclusions.
Preparing media recommendations and optimization proposals in the paid social area.
Testing new formats, campaign types and solutions available on social media platforms.
Tracking news and trends in paid social and turning them into proactive ideas for clients.
Cooperation with strategy, analytics, creative teams and other specialists within the hub model.
Daily work with the client — status meetings, consultations, discussing results and recommendations.
✅ We are looking for someone who has
Experience in independently conducting Paid Social activities — both in terms of planning, buying, as well as operational activities on accounts.
Very good knowledge of the Meta ecosystem.
Knowledge of TikTok Ads and/or YouTube Ads; experience with platforms such as Pinterest, Snapchat or LinkedIn will be an additional asset.
Ability to report campaigns, comment on results and draw accurate conclusions and optimization recommendations.
Experience in preparing media recommendations in the Paid Social area.
Openness to testing new formats, campaign types and actively proposing solutions to the client.
An analytical approach and very good work organization.
Fluent knowledge of English in speech and writing — this is important because the role functions within a hub serving a dozen markets.
Nice to have:
experience in campaigns for the medical / healthcare industry.
knowledge of GA4, Pixel / CAPI.
experience in e-commerce or lead campaigns.
previous work in regional / international structures.
💬 A few words from the Manager:
"We are a team that combines creativity with a focus on results and a real impact on brand communication. In our daily work, we focus on cooperation, mutual support and clear, open communication, which allows us to make decisions quickly and effectively achieve goals. At the same time, we care about a good atmosphere and a healthy balance between work and private life, because we believe this is the foundation of long-term efficiency."
🎁 What we offer
Work on large-scale campaigns, where your experience truly matters.
Direct contact with clients and space for your own recommendations.
A team that cooperates, shares knowledge and plays for the same team.
Projects for recognizable brands from various categories.
Standard benefits in our organization:
Private medical care (with the possibility of expanding the package). MultiSport card. Funding for learning English. Hybrid work mode. An additional paid day off for your birthday — Birthday Day. Internal training programs (hard and soft skills). Funding for training and certification and recertification programs. Initiatives related to diversity, equity and inclusion. Support for employees in implementing social and pro-wellbeing initiatives. Buddy support and a highly rated onboarding program, thanks to which your first days and months will allow you to get to know our company and how we operate as best as possible. Car and bicycle parking.
Sounds interesting? Apply, we will meet and talk about the possibilities of cooperation! 😊