Commercial Strategy Lead

About GO MO

GO MO is a B2B digital growth partner that helps companies create measurable and sustainable commercial growth. By combining digital marketing, data, and generative AI, they help their clients streamline both marketing and sales.

GO MO works with everything from SEO, SEM, and GEO/AEO to B2B lead generation, web development, and AI implementation. Clients range from global industrial companies to SaaS/Tech companies and smaller B2B companies. The common thread is the ambition to create more proactive, data-driven, and scalable ways of working that lead to more business. With Commercial Excellence in focus, GO MO challenges traditional ways of working and aims to be at the forefront – with the goal of transforming digital complexity into concrete and measurable results.

As a Commercial Strategy Lead, you will be positioned right between the client, the business, and the specialist team. You will have significant individual responsibility and freedom in how you drive your clients, while having competent colleagues around you who help translate strategy into practice. For someone who has previously held broad and operational marketing responsibility, this is an opportunity to use all that experience in a new way. You no longer need to be the person who does everything yourself – instead, you will focus on where the client needs to go, why, and how you will get there together.

About the role

As a Commercial Strategy Lead at GO MO, you will play a central role in the continued development of clients. You will be responsible for your own client portfolio and become their strategic and commercial partner within digital marketing. Together with the client, you will set goals and create a clear strategy for how to achieve them. To assist you, you have a team of specialists in Sweden and India. In each project, you may work together with 4–6 people with specialist expertise in various parts of digital marketing. Your role will be to bring the team together around the client's goals, set the direction, and ensure that you drive the work forward together.

This is, therefore, not the role where you personally write all the copy, plan events, or produce presentations. You must understand the craft – but above all, use your experience to lead, prioritize, and create results.

The role also has a clear commercial dimension. By understanding the clients' businesses and challenges, you will identify new opportunities and develop existing collaborations. You are comfortable having commercial dialogues when you see an opportunity and can also work with new client acquisition when needed.

Tasks:

Own and develop a portfolio of approximately 5–10 clients and build strong, long-term client relationships Ensure structure, quality, and progress in delivery together with the GO MO specialist team Translate clients' business goals into concrete plans, priorities, and clear outcomes Identify new needs and commercial opportunities within existing clients Follow up on results, deadlines, and delivery, and act proactively when conditions change Use data and AI as tools to streamline work and create even better client value

We are looking for you who

We believe you have several years of experience in marketing and have reached a point where you want to work more strategically and closely to the business. Perhaps you work or have previously worked as a Marketing Manager or in a similar role where you gained a broad understanding of digital marketing.

At the same time, you need to have been hands-on earlier in your career. For example, you have worked with LinkedIn and digital campaigns, have been inside Google Analytics, and understand how different channels and activities contribute to the business together. You no longer need to be the specialist performing the work, but you need to understand it well enough to be able to challenge, prioritize, and lead those who do. Above all, we believe you are a person who enjoys people and business. You build trust with clients, are curious about their business, and find it easy to identify new opportunities. To you, it feels natural to reach out to an existing client with a new idea or to contact a potential client when you see a good match.

We see that you have:

Several years of experience in digital marketing, preferably in a broad role with both strategic and operational responsibility. Experience in developing marketing strategies, setting KPIs, and following up on results Very good knowledge of English; you must be able to speak and write fluently as there is close collaboration with the team in India A good understanding of digital channels and tools, for example, LinkedIn and Google Analytics. Experience leading specialists or cross-functional teams toward common goals. A clear commercial drive and experience in developing client relationships and identifying new business opportunities.

About the recruitment process

We work with a competency-based recruitment process to create as fair and accurate an assessment as possible. Candidates deemed relevant for the position will initially be contacted for a short phone call.

At an early stage of the process, selected candidates will then undergo personality tests as well as a test that measures logical reasoning. The tests are used as a complement to our interviews and provide us with additional material to create as comprehensive a picture as possible of each candidate.

About the employment

This is a recruitment where you will be employed directly by GO MO.

Start: According to agreement Location: Göteborg - Office first, based at the GO MO office five days a week Extent: Full-time Type of employment: Permanent employment with a 6-month probationary period

About OIO

Our passion is to help you find the right role and workplace. At the same time, we are aware that you are discerning and choose your next career step with care; we would do the same. Therefore, we work dedicatedly in the recruitment process to get to know you and your ambitions. We believe that people in the right place have a greater chance of reaching their full potential. Through fair, uncomplicated employment terms and present leadership, we subsequently work actively on your engagement and your development. In this way, we strive to become an obvious career partner for you. We are as picky as you are.