Influence Strategist

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranksas the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.For more information, visit http://www.ogilvy.com/, and follow us on LinkedIn, X,Instagram, and Facebook.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit http://wpp.com/.

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that respects and cares deeply for its people and its clients. Our mission is to inspire people and brands to generate impact, and we are committed to attracting, developing, and retaining the best talent in the industry.

About the role

We are looking for an Influence Strategist to lead the strategic vision within our Influence Marketing team, a key transversal area that provides support and consultancy to the entire agency.

With the focus being strategic design, conceptualization, and qualitative supervision of projects. You will lead the influence strategy for new business pitches, one-off campaigns, and annual strategies for established clients. We are looking for a profile with a 360° view, creative and analytical, capable of naturally integrating Influencer Marketing into the digital ecosystem and guaranteeing strategic excellence in every proposal.

Main responsibilities:

• 360° Strategic Direction: Design high-level influence frameworks and strategies that integrate coherently with PR, social media, paid media, and brand activation plans.
• New Business Proposals: Ideate and lead the strategic influence proposal in pitches and key competitions for acquiring new accounts.
• Annual Strategies and Key Projects: Develop annual strategic roadmaps (always-on) and conceptual frameworks for large-scale special projects.
• Casting Supervision and Validation: Define strategic selection criteria (profiles, affinity, brand safety, representativeness) and supervise/validate the profile proposals prepared by operational teams or collaborating agencies.
• Creative Ideation: Generate concepts, narratives, and innovative dynamics alongside the creative team to serve as a guide for creators to develop content aligned with brand objectives.
• Quality and Regulation Supervision: Ensure that activations respect the defined strategy and strictly comply with current legal regulations regarding influencer advertising and transparency.
• Measurement & Analysis Frameworks: Define KPIs and attribution/impact models; supervise results reports to extract strategic learnings and insights for clients.
• Transversal Consultant Role: Advise and act as a strategic influence reference for account directors, creative directors, and the agency's PR teams.
• Trends & Innovation: Identify emerging trends in the creator economy and platforms to translate them into strategic opportunities for our clients.

Requirements:

• Experience: Between 3 and 5 years in strategic roles in Influencer Marketing, Digital Strategy, or Strategic PR in an agency.
• 360° Thinking (PR + IM): Proven ability to connect the influence discipline with corporate/brand narrative and Public Relations.
• Analytical and creative approach: Ability to translate data, metrics, and industry tools into creative concepts and stories with business impact.
• Supervision capability: Solid judgment to evaluate proposals, validate talent selections, and ensure quality without the need to get involved in day-to-day operational management.
• Regulatory and platform knowledge: Mastery of social platforms and full knowledge of advertising regulation and self-regulation codes applicable to content creators.
• Personal competencies:
• Autonomy and rigor: Ability to lead strategic projects with own judgment and in a decisive manner.
• Flexibility: Adaptability to jump from one sector to another (FMCG, beauty, tech, lifestyle, etc.) and manage different work rhythms.
• Teamwork and communication: Excellent presentation skills to clients and ease in collaborating transversally with different teams.
• Languages: Native/bilingual Spanish and fluent English (C1).

What do we offer?

• 100% strategic role with great impact on the agency's growth and new business.
• Multidisciplinary, creative, and constantly evolving environment.
• Transversal work with leading brands and clients from various industries.
• Flexible work model.
• Schedule from Monday to Thursday from 09:00 to 18:00 with one hour for lunch, and Fridays from 09:00 to 15:00. During July and August, the working hours will be from 09:00 to 15:00.
• Location: Calle Ríos Rosas, 26, 28003 Madrid.

How We’ll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.