Head of Digital Growth (m/f/d)
As a globally active EnerTech company, we combine energy supply, technology, and services. Our goal is to enable more people to access modern energy solutions. To achieve this, we offer electricity tariffs from 100% renewable energies, install heat pumps, and develop smart tariffs.
In doing so, our green electricity tariffs are only the basis. Since 2022, we have already been installing complete heat pump solutions with our own specialists. Furthermore, we are actively working on the widespread introduction of Smart Meters, electromobility solutions, and our own electricity generation from wind and solar energy.
However, we cannot achieve this alone; that's where we need you! Become part of our team and challenge the status quo. With energy that is good for the planet and good for your karma. 💚 Find your dream job now and become part of the energy revolution at Octopus Energy Germany.
To inspire even more people for clean energy, we are looking for you. You will take responsibility for our direct growth in Germany and take our acquisition to the next level. In this position, you won't spend weeks creating PowerPoint presentations or waiting for perfect information. You will receive a lot of freedom, a lot of responsibility – and a little patience for bureaucracy. You will lead the team responsible for expanding our direct acquisition channels and help us find smarter ways for our growth. A large part of our new customer growth occurs through the direct channels for which you are responsible. We are looking for someone who can expand these channels quickly, sustainably, and intelligently – someone who regularly conducts tests, trusts their judgment, and knows when it is time to change course. Two things you should know about us: almost all of us work in-house – Advertising, Creative, CRM, UX, Data, Tech. This means that you will work closely with experts from all areas of the company, act quickly, and see the impact of decisions immediately. And we are fast: we don't wait for perfect clarity before doing something useful. That means autonomy – and responsibility.
Your future tasks: You are responsible for our digital growth strategy across paid, owned, and organic channels – from new customer acquisition and referrals to cross-selling and customer journeys.
You continuously develop the entire acquisition process and identify new growth opportunities – far beyond paid media.
You plan, manage, optimize, and analyze campaigns. In doing so, you recognize what works, where budget is being wasted, and which measures should be adjusted.
You structure, lead, and empower your team. In doing so, you create clarity, set the direction, and simultaneously promote speed and initiative.
You link Paid, Owned, Earned, and CRM channels into a holistic system that works seamlessly together.
You involve the relevant stakeholders – from your own team to colleagues in the UK to executives throughout the company.
You work closely with the data and tech teams on tracking, attribution, and analysis. In doing so, you understand the technical connections well enough to ask the right questions, critically question assumptions, and set the right priorities.
Your background: You have a proven track record of building and scaling acquisition channels in a start-up, scale-up, or a similarly dynamic environment where individual responsibility plays an important role.
You have managed multiple acquisition channels in parallel and successfully scaled a company using performance marketing.
You are consistently growth-oriented and are characterized by drive, willingness to take risks, and the will to independently identify and exploit opportunities.
You have already led teams and successfully built and further developed both structures and processes.
Even in a dynamic and demanding environment, you maintain an overview and create the structure that enables sustainable growth.
You impress with strong presentation and stakeholder management skills – especially in exchange with management.
You communicate authentically, clearly, and consistently – directly, appreciatively, and without sugarcoating.
Your English skills are secure enough to work confidently with our British team. Perfect English is not decisive – more important is that you feel confident in conversation.
Ideally, you bring experience with subscription or comparable B2C business models and have a strong affinity for data.
You can expect one of the greatest opportunities to help shape the future of Octopus Energy Germany – with direct influence on growth, a direct line to marketing leadership, and visibility at the executive level.
Your benefits with us:
✅ Discounts & Provision:
- Stock options of the Octopus Energy Group Ltd.
- Discounted conditions for our electricity and gas tariffs
- Monthly subsidy for local public transport tickets
- Monthly subsidy for lunch
- Discounted bicycle leasing
- Company pension scheme
- Travel sustainably with our e-car leasing
✅ Family
- Advisory services and support for childcare via HeyNanny
- Monthly subsidy for childcare
- Parental leave bonus: We top up your parental allowance for 3 months so that you can enjoy your parental leave more relaxed
✅ Sport & Health
- Co-payments for fitness offers via Wellpass
- Promotion of your mental well-being with our partner Open Up
✅ Learning & Further Education
- Attractive training and advancement opportunities
- Free language courses via Busuu
✅ Extra Goodies
- Voucher for your birthday
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Ready to revolutionize the energy market with us? Tell us exactly why you should support us. Send us your CV and everything we should know via our online form. We look forward to meeting you!
Do you find the position super exciting but are unsure if you meet 100% of the required skills? Please do not hesitate to apply anyway!
P.S.: Octopusse come in all colors, shapes, and sizes. We look forward to employees of every gender, age, sexual identity, origin, religion, worldview, with and without disabilities. For us, only one thing matters: you fit with us and are eager to change something.