Business Development Manager

Responsibilities:

Marketing Strategy & Function Development:

Develop and implement the company's overall marketing strategy. Assess the company's current marketing activities, identify gaps, and recommend areas for improvement. Build a structured marketing function from the ground up, including processes, workflows, tools, systems, and reporting structures. Determine the marketing channels, platforms, campaigns, and resources required to achieve business objectives. Develop annual, quarterly, and monthly marketing plans aligned with company revenue goals. Establish marketing KPIs and performance metrics and monitor results. Develop strategies for brand positioning, visibility, lead generation, customer acquisition, and conversion. Recommend appropriate marketing budgets and ensure resources are allocated effectively. Monitor industry trends, customer behaviour, competitors, and emerging marketing opportunities.

Marketing Team Building & Management:

Identify the roles and skill sets required to build an effective marketing team. Recommend appropriate staffing levels and participate in the recruitment and selection of marketing personnel. Define responsibilities, KPIs, targets, and performance expectations for members of the marketing team. Build effective marketing workflows and systems that support collaboration and accountability. Lead, supervise, and evaluate the performance of marketing team members. Identify training and development needs within the team. Manage external marketing agencies, consultants, vendors, influencers, creatives, and other third-party providers where required.

Campaign & Lead Generation Management:

Develop and oversee marketing campaigns across appropriate digital and traditional channels. Plan and manage campaigns across social media, paid advertising, email, content, partnerships, events, and other relevant channels. Develop strategies for generating qualified real estate leads. Work closely with the sales team to ensure marketing-generated leads are properly nurtured and converted. Monitor campaign performance, cost per lead, conversion rates, customer acquisition costs, and return on marketing investment. Continuously test, evaluate, and improve marketing campaigns based on performance data.

Business Development:

Identify and pursue new business opportunities and revenue streams. Develop strategic partnerships with real estate companies, corporate organisations, investors, agents, referral partners, and other relevant stakeholders. Build and maintain strong relationships with key clients and strategic partners. Develop business proposals, partnership opportunities, and commercial initiatives. Drive client acquisition and revenue-generating opportunities. Maintain a healthy business development pipeline and provide regular performance reports.

Brand & Market Growth:

Strengthen the company's positioning within the real estate market. Develop initiatives that increase brand awareness, credibility, and market visibility. Identify new markets, customer segments, products, and revenue opportunities. Coordinate with content, design, digital marketing, sales, and other relevant functions to ensure consistent brand communication. Represent the company at relevant industry events, networking opportunities, exhibitions, and meetings.

Reporting & Performance Management:

Prepare regular marketing and business development reports for management. Track and analyse key performance indicators. Present insights, challenges, opportunities, and management recommendations. Use data and market intelligence to guide strategic decisions. Ensure marketing and business development activities remain aligned with company objectives.

Requirements:

Bachelor's degree in Marketing, Business Administration, Communications, Real Estate, or a related field.

Minimum of 4 years' relevant experience in Marketing, Business Development, Growth, Sales, or a related commercial function. Strong experience in real estate marketing is highly preferred. Proven experience developing and implementing marketing strategies. Experience building, managing, or restructuring a marketing team or function. Demonstrated ability to develop marketing processes, systems, KPIs, and workflows from the ground up. Strong understanding of digital marketing, lead generation, content marketing, social media, paid advertising, partnerships, and customer acquisition. Strong business development and commercial acumen. Excellent leadership, communication, negotiation, and presentation skills. Strong understanding of marketing analytics and performance measurement. Ability to manage budgets and evaluate return on investment. Strong project management and organisational skills. Ability to work independently, take ownership, and turn strategy into execution. Strong knowledge of the Lagos real estate market is an advantage.