Influencer Manager

NovaKid is a global leader in online English education for children aged 4–12, serving 100000+ students across 50+ countries. We are now looking fo an experienced Influencer Manager. The Influencer Manager owns end-to-end execution of influencer and celebrity marketing campaigns for one or more regional markets, turning creator partnerships into new-user acquisition. The role sits at the intersection of talent relations, content strategy, budget execution, and cross-functional coordination with performance marketing (PPC) and creative teams. Celebrity & Creator Partnerships Source and identify celebrities and creators fit for the brand and market

Lead outreach and negotiate contract terms, fees, and deliverables

Draw up and manage contracts, including renewals and terminations

Maintain relationships with talent and their representatives (agents, managers) across markets

Track partnership status from first contact through content delivery and payment

Creator Briefs & Content Strategy Write creator briefs: story concepts, key messages, tone, and format requirements per market/celebrity

Set and enforce editorial rules to keep content on-brand and compliant

Review content drafts for quality, natural/native-sounding language, and message accuracy before publishing

Adapt campaign concepts to local market nuances (language, culture, regulatory constraints)

Coordinate revisions with creators and internal creative resources

Campaign & Budget Management Plan campaign timelines and deliverables against acquisition targets

Prioritize and sequence spend across markets during high-volume periods (e.g. Back to School)

Coordinate partnership ad activation with the PPC team to keep paid spend flowing

Track budget allocation and flag risks from delays (e.g. late celebrity deliverables)

Balance urgent, high-priority regions against steady-state markets

Agency & Vendor Management Manage external influencer-sourcing agencies per market (e.g. regional creator agencies)

Assign and monitor regional coverage across markets to ensure consistent execution

Evaluate agency performance and reallocate coverage as market needs shift

Administrative Operations Prepare and process contracts and invoices for celebrities, creators, and agencies

Set up and track promo codes tied to campaigns

Log and monitor PPC-related and other cross-functional tasks (e.g. in Jira)

Reporting & Analytics Track sales and CAC (customer acquisition cost) performance by market and period

Report on campaign metrics such as bookings, trials, and sales predictions

Summarize period-over-period and year-over-year performance against targets

Flag and correct data-interpretation issues before they reach leadership

Prepare weekly/monthly status updates and reports for cross-functional stakeholders

What you bring: minimum 3 years of influencer marketing experience covering several countries;

experience with European influencers and agencies is preferable;

Fluent English;

What we offer: Fully remote work.

A chance to shape the future of AI-driven education.

A fun, dynamic team that loves building innovative products.

Unlimited holidays – because we trust you to deliver.