Global Strategic Marketing Manager

About the company

At Nouryon, our global team takes positive action every day, to reach higher collectively and individually. We create innovative and sustainable solutions for our customers to answer society's needs - today and in the future.

Your tasks

About the job The Global Strategic Marketing Manager will play a key role in shaping the future of Nouryon's Institutional and Industrial Cleaning business. This position leverages deep understanding of industry trends, market drivers, customer needs, and Nouryon's capabilities to develop and execute a compelling long-term strategy for the segment.

Leading the overall strategic marketing direction, this role identifies market opportunities and evolving customer needs, establishes strategic priorities and growth objectives, and develops actionable plans to achieve them. The Global Strategic Marketing Manager also co-owns the innovation portfolio alongside R&D, providing critical market and business insights to guide R&D investments and ensure innovation efforts are aligned with customer needs and commercial opportunities. In your future role as a Global Strategic Marketing Manager, you will be responsible for:

Strategy & Marketing - Develop and roll out a compelling global business strategy and strategic marketing plan for the global I&I Cleaning market. - Translate global strategy into actionable regional and segment-level initiatives, working closely with regional market managers, sales, product management, R&D, and supply chain. - Support long-range planning and conduct market research and competitive analysis. - Develop go-to-market strategies and pricing logic for new applications and products, while monitoring KPIs, market share, and performance against plan. - Develop thorough launch packages for new products, including promotional materials, sample...

Other

Career Opportunities: Global Strategic Marketing Manager - Cleaning (14705) Requisition ID 14705 - Posted - Amsterdam_Haaksbergweg - Posting Country (1)