Senior Content Lead

About the company

NOTCH is a 360 creative digital agency. We are young and we believe in playful creativity. We are growing and we love growing with our clients. Our philosophy is embedded in our name: We Navigate our way through digital realm with ease. We believe, the best ideas come from Observing the human truth. We Tell your brand’s story to help you Connect with the right audience and bring High impact to your business. Our services include social media and website management, KOL / Influencer, Media Placement and more.

Your tasks

About the role We’re looking for a versatile Senior Content Creator to join our creative-led, strategy-informed team. Working closely with the Creative Director and Art Director, you’ll help shape the thinking behind the work, develop content narratives, and bring ideas to life across campaigns, brand communications, branding projects, and digital content in different formats. You’ll take content from idea to execution, while also guiding junior content team members and helping maintain the quality of our work.

• Collaborate with the Creative Director and Art Director to shape the creative and communication approach for each project.
• Turn briefs, audience understanding, and relevant insights into clear content narratives and ideas.
• Work with the Growth & Performance team’s data analyst to gather or interpret relevant data and insights when needed.
• Develop ideas and content outputs for campaigns, brand communications, branding projects, and digital content across formats.
• Write copy and create content materials such as scripts, captions, articles, presentations, and other project-related outputs.
• Create basic visuals and short-form videos independently when the project calls for it.
• Guide and review the work of junior content team members, providing clear and constructive feedback.
• Work with the wider team to bring ideas to life and ensure the content meets the project’s objectives.

Requirements

• Around 3-5 years of experience in content, copywriting, brand communication, or a related role. Agency experience is a plus.
• Strong writing and storytelling skills in Bahasa Indonesia; comfortable working with English copy too.
• Strategic thinking: able to connect the brief, audience, and available insights to a relevant content approach.
• Able to adapt ideas for different brands, audiences, communication objectives, and formats.
• Hands-on ability to create basic visual content and short-form videos using tools such as Canva, CapCut, or similar.
• Experience guiding, reviewing, or mentoring junior team members.
• Good organisation and project management skills, with the ability to manage multiple assignments.
• Proactive, adaptable, and comfortable moving between strategic thinking and hands-on execution.
• A portfolio that demonstrates both strong writing and content creation.

Bonus points: Experience developing campaign ideas or contributing to branding projects and digital content across different formats.

Skills:

• Multitasking
• Creative Writing
• Content Creation
• Content Writing
• Strategic Thinking
• Content Management
• Digital Marketing