Growth Marketing

Business Type: Travel Tech / Tourism / Hospitality / Lifestyle Work Location: Bangkok Reports to: CEO / Founder

Role Summary Growth Marketing is responsible for driving brand growth under Northern All Star, including NovaTrip, Neptune Boat, Cof. Coffee, as well as the company's future new businesses. This position will be responsible for planning and executing marketing activities, Public Relations (PR), building Brand Awareness, coordinating with KOLs and Influencers, as well as managing various Digital Marketing channels to build credibility and support business growth.

Duties and Responsibilities

1. Brand Marketing & PR

• Plan and execute marketing activities to build awareness for each brand.
• Produce and manage content on Social Media and various online channels.
• Build brand image and credibility through Public Relations (PR).
• Coordinate with media or marketing partners to increase brand reach.

1. KOL & Influencer Management

• Identify and contact KOLs, Influencers, and Content Creators suitable for each brand.
• Plan product and service review activities.
• Manage relationships with KOLs and marketing partners.
• Track and analyze the results of each campaign.

1. Content & Social Media

• Plan the Content Calendar for all brands.
• Coordinate photography, video, and PR media production.
• Ensure that the image and communication of each brand are consistent.
• Monitor Social Media performance and propose development guidelines.

1. Growth Marketing

• Collaborate on planning marketing campaigns and promotions for each business.
• Analyze campaign results and customer behavior.
• Propose new ideas or opportunities to increase Brand Awareness and sales.
• Continuously support the growth of all brands under the company.

What we want to see in you

• Creative and brave in proposing new ideas.
• Have a sense of Ownership and can manage your own work.
• Interested in business growth and always ready to learn new things.
• Able to work effectively with multiple teams.
• Interested in tourism, lifestyle, and branding businesses.
• Ready to grow with the company and participate in creating new businesses.

Qualifications: Bachelor's degree in Marketing, Communication Arts, Business Administration, or related fields. At least 1 year of experience in Digital Marketing, Brand Marketing, PR, or Social Media (Fresh graduates with an interesting Portfolio are welcome to apply). Experience working with KOLs or Influencers will be given special consideration. Understanding of Facebook, Instagram, TikTok, Google Business Profile, and various online platforms. Good communication, coordination, and management skills. Able to manage multiple projects and multiple brands simultaneously. Able to communicate in English.