E-Commerce Marketing Manager

About the company

North Group is a growing B2C retail and e-commerce business group specializing in food products, seasonings, cooking ingredients, mobile accessories, and related consumer products. We operate through a multi-brand, multi-store business model, managing multiple brands and online stores across major e-commerce marketplaces, including Shopee and TikTok Shop.

Our portfolio includes MyOrganik Official Store, Genxus Official Store, and various other online stores, each with distinct market positioning, target customers, and marketing strategies. With thousands of orders processed daily and an expanding business portfolio, we are continuously strengthening our marketing capabilities, operational systems, and organizational structure to support scalable and sustainable growth.

Your tasks

We are currently hiring two E-Commerce Marketing Managers (Marketplace Growth & Performance) to independently lead two distinct business portfolios:

• Food Products & Cooking Ingredients: Seasonings, spices, cooking ingredients, and related food products.
• Mobile Accessories: Mobile accessories and related consumer products.

About the Role As an E-Commerce Marketing Manager (Marketplace Growth & Performance), you will take ownership of the marketplace marketing strategy, execution, team performance, and commercial results of your assigned business portfolio. You will oversee multiple brands and online stores, ensuring effective market positioning, customer acquisition, revenue growth, and marketing profitability.

Marketing Strategy & Business Growth

• Develop and execute integrated marketing strategies aligned with revenue targets, brand positioning, and profitability objectives.
• Drive sustainable sales growth across multiple brands and marketplace stores.
• Identify market opportunities, customer segments, competitive advantages, and new growth initiatives.
• Develop differentiated marketing strategies for stores offering similar products to maximize market coverage and minimize internal competition.
• Lead customer acquisition, retention, and conversion optimization initiatives.

Marketplace & Performance Marketing

• Oversee marketplace marketing operations, including Shopee, TikTok Shop, paid advertising, promotional campaigns, affiliate marketing, and content strategies.
• Optimize advertising performance, campaign effectiveness, traffic acquisition, and conversion rates.
• Develop strategies for marketplace campaigns, product launches, promotional events, and seasonal sales.
• Manage and optimize marketing performance across multiple stores while maintaining consistent brand positioning.
• Identify opportunities to scale successful products, campaigns, and sales channels.

Commercial & Financial Performance

• Develop, allocate, and control marketing budgets based on business priorities and expected returns.
• Monitor key performance indicators, including GMV, net revenue, ROAS, advertising cost ratio, CAC, conversion rates, and customer retention.
• Evaluate promotional spending, platform fees, affiliate commissions, and marketing costs to improve contribution margins.
• Collaborate with Finance to evaluate marketing profitability, budget efficiency, and return on investment.
• Balance aggressive revenue growth with sustainable profitability and operational capacity.

Team Leadership & Management

• Lead, coach, and develop marketing teams to achieve business and individual performance targets.
• Establish clear KPIs, accountability structures, reporting standards, and performance evaluation processes.
• Improve team productivity, execution quality, and cross-functional coordination.
• Build scalable marketing workflows, standard operating procedures, and performance management systems.
• Develop team capabilities through coaching, knowledge sharing, and continuous improvement.

Business Analysis & Cross-Functional Collaboration

• Analyze sales trends, product performance, customer behavior, competitor activities, and marketplace developments.
• Translate marketing data into actionable business decisions and improvement initiatives.
• Collaborate with Operations, Purchasing, Inventory, Finance, and other departments to align marketing plans with business capabilities.
• Coordinate demand forecasting, inventory availability, and promotional planning to minimize stockouts and excess inventory.
• Present regular performance reviews, business insights, and strategic recommendations to management.

Requirements

We are looking for experienced marketing leaders who have successfully managed and scaled established B2C e-commerce businesses, preferably with larger sales volumes, marketing budgets, or operational complexity than our current operations.

Candidates must have direct managerial experience in scaling B2C marketplace businesses on Shopee and TikTok Shop, with proven ownership of revenue targets, advertising budgets, multi-store performance, and marketing profitability.

This is a leadership role requiring a strong combination of strategic thinking, commercial acumen, data-driven decision-making, and hands-on execution. The ideal candidate has proven experience scaling high-volume e-commerce operations and can bring established best practices, structured management systems, and innovative growth strategies to support our next stage of expansion.

• Bachelor's degree in Marketing, Business, Management, or a related field.
• Minimum 5 years of relevant experience in B2C e-commerce, retail, or consumer goods marketing, including at least 2 years in a managerial or team leadership role.
• Mandatory: Direct managerial experience in scaling B2C marketplace businesses on Shopee and TikTok Shop.
• Proven ownership of revenue targets, advertising budgets, multi-store performance, and marketing profitability.
• Proven track record of managing and scaling established e-commerce businesses with measurable revenue growth.
• Strongly preferred: Experience managing businesses with larger sales volumes, transaction volumes, marketing budgets, or operational complexity than a typical growing e-commerce business.
• Demonstrated experience managing multiple brands, marketplace stores, or product portfolios.
• Strong expertise in Shopee, TikTok Shop, marketplace advertising, affiliate marketing, and promotional campaign management.
• Solid understanding of marketing profitability, advertising efficiency, contribution margins, and commercial performance.
• Proven ability to develop marketing strategies, manage budgets, establish KPIs, and deliver measurable business results.
• Strong analytical and problem-solving skills, with the ability to translate data into strategic and operational decisions.
• Demonstrated leadership experience in managing, coaching, and developing marketing teams.
• Strong communication, stakeholder management, and cross-functional collaboration skills.
• Comfortable operating in a fast-paced, high-volume, and performance-driven business environment.

Preferred Qualifications

• Experience managing high-volume e-commerce operations with thousands of daily orders.
• Experience overseeing multiple marketplace stores or brands within a single business group.
• Track record of successfully scaling revenue while maintaining or improving marketing profitability.
• Experience managing substantial advertising budgets across multiple marketplaces and digital channels.
• Familiarity with marketplace algorithms, campaign mechanics, affiliate ecosystems, pricing strategies, and conversion optimization.
• Experience building marketing teams, reporting dashboards, SOPs, and performance management systems.
• Strong commercial understanding of product margins, inventory management, promotional economics, and marketplace cost structures.
• Experience working closely with senior management on business expansion, strategic planning, and commercial performance.

Skills:

• Strategic Planning
• Performance Marketing
• Affiliate Marketing
• E-Commerce System Management
• digital marketing strategy
• Marketing Budget Management
• Profitability Analysis
• Tiktok Shop
• Shopee Ads
• Conversion Rate Optimization
• Revenue Growth
• Multi-Store Management
• Return On Ad Spend (roas)
• Business Analytics
• Team Leadership
• Campaign Management
• Data Analysis
• Sales Strategy
• marketplace management

What we offer

• High-Impact Leadership Role: Take ownership of a growing business portfolio and directly influence its commercial performance.
• Strategic Autonomy: Develop and execute marketing strategies with meaningful responsibility for business results.
• Business Expansion Opportunities: Play a key role in scaling a multi-brand, multi-store e-commerce business.
• Professional Growth: Apply your experience to build stronger marketing systems, develop teams, and drive organizational improvements.
• Collaborative Environment: Work directly with management and cross-functional teams to achieve sustainable business growth.