Marketing Director (M/F)

About the company

Our client is a recognized player in the cosmetics sector, specializing in the development and marketing of beauty and care products.

Your tasks

As part of its development and in order to strengthen the positioning of its brands on the market, our client is looking for a Marketing Director to lead its global marketing strategy and support the growth of its brand portfolio.

Reporting to the General Management, you will be responsible for defining and deploying the company's marketing strategy.

Marketing strategy & brand development

• Develop and manage annual and multi-year marketing plans.
• Define brand positioning and strengthen their visibility on the market.
• Analyze market trends, competition, and the performance of different ranges.
• Define pricing, distribution, and promotion policies.

Product development & innovation

• Manage the product life cycle: launches, renovations, and discontinuation of ranges.
• Identify development and innovation opportunities.
• Write development briefs in collaboration with the R&D, Quality, and Regulatory teams.
• Coordinate development projects until they are brought to market.

Communication & digital marketing

• Ensure the consistency of brand identity and image.
• Supervise the creation of marketing and sales materials.
• Define and manage the digital strategy: website, social media, advertising campaigns, and e-mailing.
• Manage relationships with agencies, media, and external partners.

Management & performance monitoring

• Supervise, support, and develop the skills of the marketing team.
• Define objectives and ensure performance monitoring.
• Develop and manage marketing budgets.
• Monitor performance indicators: turnover, range profitability, campaign ROI, and digital performance.
• Ensure regular reporting to the General Management.

Requirements

Education & experience

• Master's degree (Bac+5) in marketing, business, communication, management, or equivalent.
• Significant experience in strategic and operational marketing.
• Experience in the cosmetics, dermocosmetics, beauty, health, or parapharmacy sectors is particularly appreciated.
• Experience in brand management, product development, and team management.

Technical skills

• Excellent mastery of marketing strategies and brand development.
• Solid knowledge of product marketing and new product launch processes.
• Good understanding of distribution channels: pharmacies, parapharmacies, institutes, and digital.
• Ability to manage budgets and analyze commercial and marketing performance.
• Good command of market analysis tools and office tools.
• Proficiency in English.