Digital Marketing Specialist

Marketing Specialist and Marketing development Job Description

• a job as a Marketing Specialist and Marketing development in a casual dining restaurant and event space located in South Jakarta, precisely the area on Jl Cikajang, Kebayoran Baru, Jakarta Selatan
• Collaborate with the management team to develop comprehensive marketing plans and strategies aligned with business objectives and target audience.
• Conduct market research and analysis to identify customer preferences, market trends, and competitor strategies.
• Manage the restaurant's online presence across various digital platforms, including website, social media, email marketing and online review sites.
• Create engaging content, such as photos, videos, blog posts, and promotions, to showcase the restaurant's food and beverage offerings and engage with customers.
• Develop and execute social media marketing campaign to increase brand awareness, drive customer engagement, and generate leads.
• Monitor social media channels for customer feedback, inquiries, and reviews and respond promptly and professionally.
• Understan the process of making high quality content, including photos video, graphics, and written copy, for marketing materials, advertisements, menus, and promotional materials.
• Ensure consistency in branding, messaging, and visual identify across all marketing channels and materials.
• Plan and execute promotional events, special offers, and campaigns to attract new customers and retain existing ones.
• Coordinate with internal teams and external partners to organize events, tastings, and collaborations to showcase the restaurant's food and beverage offerings.
• Implement Customer relationship management (CRM) strategies to build and maintain customer relationships, collect customer feedback, and personalize marketing communications.
• Analysis customer data and feedback to identify opportunities for improvement and tailor marketing, strategies to meet customer need and preferences.
• Monitor and analysis key performance metrics, such as website traffic, social media engagement, and sales revenue, to evaluate the effectiveness of marketing initiatives.
• Prepare regular reports and presentations to communicate marketing performance and insight to the management team and stakeholders.

Job Requirements

• Pendidikan minimal D3 Ilmu Komunikasi / Marketing
• Pengalaman minimal 1 tahun di bidang yang sama
• Kemampuan menulis dan berkomunikasi yang baik
• Mahir dalam penggunaan perangkat digital marketer
• Pengetahuan dasar tentang SEO/SEM
• Kemampuan dalam pembuatan konten dan pengelolaan platform media sosial
• Keterampilan analitis dan evaluasi yang baik
• Customer relationship management

Skills: Business Process Improvement, Content Marketing, Creative Design, Customer Support, Performance Management, Content Management, Customer Satisfaction, Social Media, Graphic Design, Brand Management, Customer Relations, Communicative, Event Management, Customer Engagement, Content Creation, Digital Marketing, Business Development, Marketing Management