E-commerce & Live Commerce Manager (Mother & Baby)

About the company

Nishin Baby is a Singapore mother-and-baby brand serving parents in Singapore and Malaysia. We are relaunching with a lean, direct model: we manufacture with our partner factory in China, fulfil from a Singapore warehouse, and sell directly to parents through livestreams, Shopee, TikTok Shop and our own website, including a subscription service.

Your tasks

This is a hands-on, revenue-owning role reporting directly to the Founder. You will be our first hire in the new model, with real ownership and the chance to build the channel and, as it grows, the team.

_Live Commerce (about 40%)_

• Host regular livestreams on TikTok Live and Shopee Live in English and Mandarin, including scripting, product demonstrations and promotions.
• Plan the weekly live schedule and peak campaigns such as 11.11, 12.12 and payday sales.
• Track live performance (viewers, conversion, sales per session) and improve it session by session.

_E-commerce Operations (about 35%)_

• Run our Shopee, TikTok Shop and website stores: listings, pricing, vouchers, bundles and campaign participation.
• Grow our diaper subscription base and repeat purchases.
• Manage platform advertising budgets against return-on-ad-spend targets.
• Forecast demand and coordinate replenishment orders with our factory in China and our Singapore warehouse.

_Brand, Community & Partnerships (about 25%)_

• Create and coordinate social content, parent reviews and creator collaborations.
• Follow up on selected B2B leads such as baby stores and corporate gifting.

Requirements

Required

• At least 3 years of hands-on experience selling consumer products online, including running a Shopee, Lazada or TikTok Shop store.
• Proven experience hosting livestreams or on-camera selling. Please include a link or recording with your application.
• Fluent spoken and written English and Mandarin. The role hosts live sessions for both audiences and works daily with our Chinese-speaking factory.
• Comfortable with numbers: you can read store data, calculate return on ad spend and margin, and act on it.
• Able to work afternoon-to-evening hours (see Working Hours).

Strongly preferred

• Experience in the mother-and-baby, baby care or FMCG personal care category.
• Conversational Malay, to support our Malaysia market.
• Degree in Marketing, Business, Communications or a related field, or equivalent experience.
• Experience with parenting fairs, parent communities or creator partnerships.

What we offer

Base salary of S$4,500–5,000 per month, depending on experience, plus sales commission based on net sales. Details will be discussed at interview.

Other

Working Hours 5.5 days a week, generally 1 pm to 10 pm, with some weekends and extended hours during major sales campaigns. Time-off arrangements apply for peak periods.