Marketing Executive

• Planning and execution of all marketing activities (organize event, collaboration with other brand, outsourcing livestreamer, etc).
• Develop, planning and manage the yearly marketing calendar and event calendar
• Analyzing and keeping informed of market trends and preparing forecasts.
• Increasing brand awareness and market share.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff works and job allocation.
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Manage website & social media accounts, including analytics, ads platforms, influencers.
• Seamless execution of all marketing initiatives, driving traffic to stores, building and elevating our brand.
• Providing hindsight reports post events and other relevant duties assigned.
• Other Ad-hoc duties assign.

REQUIREMENTS

• Preferably possessed a Bachelor Degree or equivalent.
• Minimum 3 years of relevant experience
• Experience in fashion and retail industry will be more advantage
• Mature, independent and confident to work with different cultures
• Strong presentation, communication and interpersonal skills
• Passionate, creative and highly committed with a positive attitude