Senior SEO Specialist (LATAM)
About the Role
We are seeking a Senior SEO Specialist to lead organic growth across our LATAM markets. You will own SEO strategy from technical execution to content planning, competitor intelligence, and performance optimization, driving qualified player acquisition in one of the industry's most competitive search landscapes.
Develop and execute SEO strategies for Spanish- and Portuguese-speaking LATAM markets.
Lead technical SEO initiatives, including crawling, indexing, site architecture, Core Web Vitals, schema, internal linking, and international SEO (hreflang).
Conduct keyword, competitor, and SERP analysis to identify growth opportunities.
Build content strategies aligned with search intent, commercial value, and local market trends.
Collaborate with Content, Product, Development, and CRM teams to implement SEO best practices.
Monitor Google algorithm updates and adapt strategies proactively.
Manage backlink profile and identify high-quality authority-building opportunities.
Track performance using GA4, Search Console, Ahrefs, and Looker Studio, translating data into actionable insights.
5+ years of hands-on SEO experience, including 2+ years in iGaming, sportsbook, casino, or another highly competitive vertical.
Proven success growing organic traffic and revenue in international or multilingual websites.
Strong technical SEO expertise, including JavaScript SEO, Core Web Vitals, structured data, log analysis, and international SEO.
Advanced proficiency with Ahrefs, SEMrush, Screaming Frog, Google Search Console, GA4, and Looker Studio.
Strong understanding of E-E-A-T, search intent, entity-based SEO, and modern search ecosystems.
Experience working with developers and managing SEO implementation in Agile environments.
Fluency in English; Portuguese and Spanish are desirable.
Experience targeting Brazil, Mexico, Argentina, Chile, Colombia, or Peru.
Familiarity with AI-assisted SEO workflows and content optimization.
Knowledge of CRO and SEO automation using SQL, Python, or APIs.chat