VP of Marketing
Nift is disrupting performance marketing, delivering millions of new customers to brands every month. We’re actively looking for a Vice President of Marketing to lead our marketing function and play a central role in accelerating the company's growth.
Reporting to our Chief Revenue Officer, you will be a critical partner to the revenue organization. You will work closely with the CRO to translate company growth objectives into a focused marketing strategy and measurable programs. This is a broad marketing leadership role with Product Marketing at its core.
Our Mission
Nift’s mission is to reshape how people discover and try new brands by introducing them to new products and services through thoughtful "thank-you" gifts. Our customer-first approach ensures businesses acquire new customers efficiently while making customers feel valued and rewarded. We are a data-driven, cash-flow-positive company that has experienced 731% growth over the last three years. Now, we’re scaling to become one of the largest sources for new customer acquisition worldwide.
Backed by Spark Capital & Foundry who also invested in Slack, Snap, SeatGeek, Fitbit, Warby Parker, Wayfair and Twitter, we are poised for exponential growth and ready to demonstrate impact on a global scale. Read more about our growth here .
What you will do:
Lead, coach, and develop the existing two-person marketing team, including any future hires
Translate revenue and growth objectives into clear marketing priorities, programs, and metrics
Build the processes, operating cadence, and measurement framework needed to make marketing a highly effective commercial function
Own positioning and messaging for the company, marketplace, and products within B2B
Translate complex marketplace, data, and technology capabilities into simple, compelling customer value propositions
Develop the positioning, messaging, presentations, battlecards, case studies, ROI materials, and other tools Sales needs to win
Support account-based and segment-specific initiatives where they can have meaningful commercial impact
Measure and improve Marketing's contribution to pipeline, revenue, customer acquisition, and customer growth
Build programs that create awareness, qualified demand, engagement, and ultimately revenue
Measure performance and continuously improve the efficiency and effectiveness of marketing programs
Develop strategies to deepen relationships with existing customers and turn successful customers into advocates
What you need:
15+ years of marketing experience, including significant experience in Product Marketing
Experience owning multiple marketing disciplines rather than specializing exclusively in one area
A track record of developing positioning, messaging, and go-to-market strategies that contributed to measurable business growth
Strong working knowledge & experience with performance marketing, digital advertising, D2C, ecommerce, retail media, commerce media, customer acquisition, or a related ecosystem
An understanding of the economics and priorities of both advertisers and media/audience owners
Experience marketing to sophisticated B2B buyers and partnering closely with Sales and Product
Exceptional writing, storytelling, and communication skills
Strong analytical instincts and comfort using data to make decisions
Experience managing and developing a small team
The ability to operate strategically while remaining highly hands-on
Experience succeeding in entrepreneurial, high-growth, or resource-constrained environments
What you get:
Competitive compensation, comprehensive benefits (401K with matching, Medical/Dental/Vision), and we offer all full-time employees the potential to hold company equity
Flexible remote work
Unlimited Responsible PTO
Great opportunity to join a growing, cash-flow-positive company while having a direct impact on Nift's revenue, growth, scale, and future success