Market Intelligence Analyst | Industry Insights (Tech & Durables)
About This Position NielsenIQ (NIQ) is a global leader in consumer intelligence, providing integrated insights into buying behavior and market performance. By combining advanced data, cutting-edge technology, and analytical expertise, we help companies around the world understand trends, identify growth opportunities, and make more assertive decisions in an increasingly dynamic business environment. The Industry Insights (Tech & Durables) area plays a fundamental role in delivering value to NIQ customers. The team is responsible for transforming data into strategic analyses and actionable recommendations, supporting manufacturers, retailers, and partners in understanding the market and optimizing their results. Acting closely with customers and in collaboration with different internal areas, the team contributes directly to business retention, satisfaction, and growth. We are looking for a Market Intelligence Analyst to join our Tech & Durables team. In this position, you will be responsible for conducting market analyses, developing consultative presentations, and managing recurring deliveries for strategic clients. This is an excellent opportunity for professionals with a strong analytical profile, interest in the technology and durable goods market, and who wish to generate impact through relevant insights, consultative relationships, and excellence in customer experience. Responsibilities Develop market analyses based on client briefings, using NIQ tools and methodologies to generate relevant insights and actionable recommendations. Build and update recurring presentations, consolidating indicators, market trends, business opportunities, and main movements of the served categories. Interpret the performance of categories, brands, and channels, connecting data and market context to support client decision-making. Manage recurring deliveries, ensuring deadline compliance, analysis quality, and alignment with client expectations. Act as a point of contact for analytical demands, clarifying doubts, identifying needs, and directing out-of-scope requests to the responsible areas. Monitor themes related to analytical quality, including reviews, validations, reprocessing, and coding corrections, ensuring the reliability of the delivered information. Develop measurement exercises and in-depth analyses to answer business questions and support client growth opportunities. Conduct training, onboardings, and capacity-building sessions with clients, promoting the proper use of NIQ solutions and methodologies. Share visibility on risks, opportunities, and critical themes with managers, internal partners, and other stakeholders involved in account service. LI-Hybrid
Complete degree in Marketing, Advertising and Propaganda, International Relations, Economics, Business Administration, Engineering, or related areas. Previous experience in Market Intelligence, Customer Success, Insights, Market Research, or related areas, with strong performance in data analysis and interpretation. Solid analytical capacity to transform data into actionable insights and strategic recommendations for clients. Experience in preparing and presenting executive analyses, with the ability to build data-driven narratives. Consultative profile, with the ability to identify opportunities, solve business problems, and build trust relationships with clients and stakeholders. Proficiency in Microsoft Office, with advanced knowledge in Excel and PowerPoint. Advanced English for interaction with stakeholders, materials, and global training. Strong customer orientation, intellectual curiosity, proactivity, and the ability to work collaboratively in dynamic environments.
Our Benefits: Flexible Working Environment Hybrid Work Model: in-person 1x per week and 4 days of the week home office! Flash Meal Voucher Chartered Transport Wellhub (Gympass) Medical and Dental Assistance Home office allowance Personalized Career Development for NielsenIQ opportunities Global Mentorship Program Vast and in-depth learning program, with access to diversified training (business, technical and analytical tools, soft skills, among others) for on-demand development, in addition to access to exclusive content in NIQ social communities And more! Job ID: R26_0007508
Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/
About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates? Follow us on: LinkedIn | Instagram | Twitter | Facebook
Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion