Growth Marketing Analyst (Paid Media)
About This Position NielsenIQ is the world's leading consumer intelligence company, providing the most complete view of consumer buying behavior and market performance. By combining advanced data, analytics, technology, and industry expertise, we help organizations around the world make smarter decisions and accelerate their growth through reliable and actionable insights. The Marketing area of Mtrix, an NIQ company, plays a strategic role in demand generation, brand strengthening, and business growth in Latin America. Working in partnership with sales teams, leadership, and regional stakeholders, the team is responsible for developing data-driven initiatives that connect the company's solutions to the needs of customers and the market. We are looking for a person to act as a Mid-level Growth Marketing Analyst (focus on Paid Media), and the primary objective of this position is to lead the execution, optimization, and analysis of paid media campaigns to support Mtrix's marketing strategy in Latin America. This position will have great autonomy to propose optimizations, test new approaches, implement automations, and use Artificial Intelligence to increase the efficiency of marketing operations. This is an opportunity for professionals who combine strong analytical capacity, excellent communication, and mastery of digital performance, with regional exposure, contact with different markets, and high visibility with leadership. Responsibilities Plan, execute, and optimize paid media campaigns on LinkedIn Ads, Google Ads, and Meta Ads channels, ensuring alignment between performance and business objectives. Continuously monitor campaign indicators, identifying optimization opportunities to maximize reach, engagement, demand generation, and investment efficiency. Configure and monitor tracking, UTMs, pixels, conversion events, and other measurement mechanisms, ensuring data reliability. Develop dashboards and executive performance reports for different stakeholders, transforming data into actionable recommendations. Analyze campaign results and market trends, proposing initiatives that contribute to the continuous improvement of the digital strategy. Conduct tests and experimentation on audiences, messages, creatives, formats, and digital journeys to increase campaign effectiveness. Present insights and recommendations to internal stakeholders, using storytelling and data-based communication to support decision-making. Support mTricks LATAM marketing initiatives, collaborating with cross-functional teams and contributing to the evolution of regional strategies. Work in partnership with Marketing and Sales to ensure alignment between demand generation, lead quality, and commercial objectives. LI-Hybrid
Experience in managing paid media campaigns, especially in LinkedIn Ads, Google Ads, and Meta Ads. Practical knowledge of Google Analytics, Google Tag Manager, and digital measurement tools. Experience in building, analyzing, and presenting performance reports. Knowledge of digital marketing, performance, and demand generation metrics. Advanced knowledge of Excel or Google Sheets. Strong analytical capacity, with the ability to interpret data, connect indicators, and generate relevant insights for the business. Excellent verbal and written communication, including experience presenting results to different audiences. Ability to transform analyses into clear narratives and strategic recommendations through data-driven storytelling. Organization, autonomy, and prioritization capacity in dynamic environments. Advanced English for participating in meetings and interacting with regional stakeholders in Latin America. Desirable knowledge or experience with marketing automation and CRM platforms, such as RD Station, HubSpot, Salesforce, Microsoft Dynamics, or similar. Spanish Desirable.
Our Benefits Flexible Working Environment (Hybrid Work Model with an average of 1x per week in the office) Personalized Career Development for NielsenIQ opportunities Global Mentorship Program Vast and in-depth learning program, with access to diversified training (business, technical and analytical tools, soft skills, among others) for on-demand development, in addition to access to exclusive content in NIQ social communities Wellhub (Gympass) PLR Medical and Dental Assistance And more! Job ID: R26_0020914
Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/
About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates? Follow us on: LinkedIn | Instagram | Twitter | Facebook
Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion