Delegate Sales Representative

RecruiterNicholas HowardLondonreedpublished 09/21/2026
Must-have:SeniorLead

Nicholas Howard are delighted to be recruiting for a Delegate Sales Representative.

As Delegate Sales Representative, you’ll drive delegate revenue through consultative sales and outbound partnerships, owning relationships with VIPs and senior stakeholders from first conversation to on-site experience. You’ll play a key role in curating high-value audiences, creating meaningful peer-to-peer networking, and ensuring every event delivers exceptional value—for our delegates and our partners.

About the Role

As a Delegate Sales Representative you will:

  • Build and maintain a focused target account list in collaboration with Conference Producers, using LinkedIn, company research, and industry news.
  • Source, qualify, and nurture leads through the sales funnel, ensuring accurate Salesforce CRM upkeep.
  • Re-engage past delegates and speaker contacts to drive repeat attendance.
  • Develop and execute a VIP acquisition and nurturing plan aligned with event milestones, supported by the Sector Head and Head of Delegate Sales.
  • Send personalized invitations, manage RSVPs, and ensure high-value onsite engagement and networking.
  • Maintain ongoing relationships with VIPs and industry groups to enhance delegate experience and retention.
  • Collaborate with marketing and commercial teams to identify attendee growth areas and optimize outbound focus based on booking patterns.
  • Provide insights into industry challenges and investment trends to support onsite sponsor introductions and strategic networking.
  • Manage face-to-face VIP engagement during events, ensuring meaningful interactions with sponsors and other stakeholders.
  • Follow through on nurture processes to secure attendance and post-event relationship continuity.

About You

You will likely have:

  • Previous outbound B2B sales experience in an events environment.
  • Proven track record of engaging with C-level executives and senior decision makers.
  • Partnership development experience with focus on relationship building and lead conversion.
  • Outbound prospecting expertise across multiple channels (LinkedIn, email, phone, referrals).
  • Lead qualification and nurturing capabilities.
  • Pipeline management and revenue forecasting.
  • Cross-functional collaboration abilities (working with marketing, sales teams, content teams).
  • Event industry experience preferred, with understanding of delegate/attendee acquisition.
  • CRM and data management experience preferred (specifically Salesforce).

Should you wish to be considered for this position, please apply below.