Delegate Sales Representative
Must-have:SeniorLead
Nicholas Howard are delighted to be recruiting for a Delegate Sales Representative.
As Delegate Sales Representative, you’ll drive delegate revenue through consultative sales and outbound partnerships, owning relationships with VIPs and senior stakeholders from first conversation to on-site experience. You’ll play a key role in curating high-value audiences, creating meaningful peer-to-peer networking, and ensuring every event delivers exceptional value—for our delegates and our partners.
About the Role
As a Delegate Sales Representative you will:
- Build and maintain a focused target account list in collaboration with Conference Producers, using LinkedIn, company research, and industry news.
- Source, qualify, and nurture leads through the sales funnel, ensuring accurate Salesforce CRM upkeep.
- Re-engage past delegates and speaker contacts to drive repeat attendance.
- Develop and execute a VIP acquisition and nurturing plan aligned with event milestones, supported by the Sector Head and Head of Delegate Sales.
- Send personalized invitations, manage RSVPs, and ensure high-value onsite engagement and networking.
- Maintain ongoing relationships with VIPs and industry groups to enhance delegate experience and retention.
- Collaborate with marketing and commercial teams to identify attendee growth areas and optimize outbound focus based on booking patterns.
- Provide insights into industry challenges and investment trends to support onsite sponsor introductions and strategic networking.
- Manage face-to-face VIP engagement during events, ensuring meaningful interactions with sponsors and other stakeholders.
- Follow through on nurture processes to secure attendance and post-event relationship continuity.
About You
You will likely have:
- Previous outbound B2B sales experience in an events environment.
- Proven track record of engaging with C-level executives and senior decision makers.
- Partnership development experience with focus on relationship building and lead conversion.
- Outbound prospecting expertise across multiple channels (LinkedIn, email, phone, referrals).
- Lead qualification and nurturing capabilities.
- Pipeline management and revenue forecasting.
- Cross-functional collaboration abilities (working with marketing, sales teams, content teams).
- Event industry experience preferred, with understanding of delegate/attendee acquisition.
- CRM and data management experience preferred (specifically Salesforce).
Should you wish to be considered for this position, please apply below.