Senior Field Marketing Manager

At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.

We are looking for an experienced Senior Field Marketing Manager to drive regional demand generation, pipeline growth, and revenue impact through integrated field and account-based marketing programs. This is a senior, hands-on role requiring deep collaboration with sales, strong program ownership, and a proven ability to translate corporate marketing strategy into high-impact regional execution.

The ideal candidate brings 10+ years of experience in high-tech field marketing , preferably within enterprise B2B or SaaS organizations, and has a strong track record of delivering measurable pipeline and revenue results.

Key Responsibilities

Own and execute regional field marketing strategy aligned with corporate objectives and sales priorities

Design and deliver integrated field programs including events, roadshows, executive engagements, webinars, and ABM initiatives

Partner closely with sales leadership to support territory plans, pipeline creation and acceleration, and account expansion

Manage end-to-end program execution: planning, budgeting, logistics, promotion, execution, and post-event follow up and measurement

Drive demand generation and pipeline contribution through targeted campaigns and personalized experiences

Collaborate with digital, content, product marketing, and partner marketing teams to ensure consistent messaging and execution

Analyze program performance and pipeline impact; provide regular reporting and insights to marketing and sales leadership

Manage regional marketing budgets and ensure strong ROI across all initiatives

Work with external vendors, agencies, and partners to scale execution and impact

Continuously optimize programs based on performance data, market feedback, and evolving business priorities

Support NiCE’s annual user conference by being the conduit to the field regarding discounted + free passes. Communicate, inform and educate the field and Senior Sales leadership on the user conference including the conference structure and sessions.

Required Qualifications

10+ years of experience in field marketing within a high-tech, B2B, SaaS, or enterprise software environment

Proven experience driving pipeline and revenue through field and account-based marketing programs

Strong alignment and partnership experience with enterprise sales teams and sales leadership

Demonstrated success managing complex, multi-channel field programs across regions or territories

Experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)

Strong analytical mindset with the ability to measure, report, and optimize marketing impact

Excellent communication, stakeholder management, and presentation skills

Ability to thrive in a fast-paced, high-growth environment

Preferred Qualifications

Experience supporting enterprise and / or strategic accounts

Familiarity with ABM platforms and intent data tools

Prior experience working with channel, GSI’s or alliance partners

Global or multi-region field marketing experience

What Success Looks Like

Consistent, measurable contribution to sales pipeline and revenue

Strong alignment and trust with sales leadership and reps

High-quality field programs that elevate brand presence and customer engagement

Clear reporting and insights that inform marketing and sales strategy

About NiCE

NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.

Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.

NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.