CRM Project Manager M/F

Who are we?

Joining NEXTON means joining a company where the spirit of a consulting firm, the creativity of a Factory, and the dynamics of an ESN converge! Thanks to our expertise, we support major accounts and pure players such as SNCF, Orange, and BNP Paribas in their digital evolution and innovation strategies.

Founded in 2011, NEXTON now brings together a team of more than 450 experts specialized in digital, design, agility, product, and development. Together, they create an ecosystem rich in knowledge and diversified skills.

NEXTON is recruiting a CRM Project Manager M/F, on a CDI contract, in Paris!

Your future working environment:

As a CRM Project Manager M/F, you will join the CRM team of one of our clients, in an international and multicultural context. You will play a central role in the deployment and optimization of CRM campaigns, by coordinating different stakeholders and relying on data to improve the performance of customer engagement tools.

At the interface between business, marketing, and data teams and local teams, you are the guarantor of successful campaign execution and their performance.

Your missions:

• CRM campaign management: you take charge of the end-to-end deployment of CRM campaigns, from understanding the need to production and performance monitoring.
• Salesforce Marketing Cloud management: you use Salesforce Marketing Cloud on a daily basis to design, configure, and manage campaigns and customer journeys.
• Targeting & segmentation: you work on defining audiences, segmenting customer databases, and ensuring targeting relevance, in collaboration with Data teams.
• Performance analysis: you monitor key CRM KPIs and exploit data to identify levers for improvement and formulate concrete recommendations.
• International coordination: you work with central teams and local stakeholders in different countries to ensure a good understanding of needs and consistent campaign deployment.
• Project management: you ensure the monitoring of schedules, priorities, deliverables, and various stakeholders, while anticipating potential bottlenecks.
• Continuous optimization: you identify areas for improvement in processes, campaigns, and CRM journeys to strengthen engagement and performance.
• Monitoring & best practices: you ensure monitoring of CRM practices, Salesforce Marketing Cloud usage, and new activation and personalization levers.

You have significant experience in CRM project management, Campaign Management, or Marketing Automation, ideally in an international environment.

You have already worked on complex CRM systems involving multiple markets, teams, or stakeholders.

Technical mastery

• You master Salesforce Marketing Cloud and are able to quickly become autonomous on the various challenges related to campaign management.
• You have a good understanding of CRM mechanics: targeting, segmentation, personalization, activation, and customer journeys.
• You have a data-driven sensitivity and know how to analyze campaign performance through key CRM KPIs.
• You are comfortable with digital environments and project management methodologies, particularly in Agile.
• Knowledge of complementary data/analytics or marketing automation tools is a plus.

English & Soft skills

• English is a must-have: you perfectly master English, both written and spoken, and are able to operate daily in an international environment.
• Analytical mindset: you know how to exploit data to understand performance and guide your recommendations.
• Excellent communication: you know how to interact with various stakeholders, both business and technical, in France and internationally.
• Organization & rigor: you know how to manage several projects and priorities simultaneously while respecting deadlines.
• Proactivity: you are a proactive proposer and constantly seek to improve existing systems.
• Collaborative spirit: you enjoy working in multicultural environments and coordinating teams with different challenges.

Why choose NEXTON?

We offer you benefits and opportunities to enrich your professional and personal experience throughout the year:

• Dynamic communities to support you in your journey.
• Meet Ups to develop your skills.
• Training to reinvent yourself and progress.
• Sporting and festive events to thrive.
• A sustainable mobility package to facilitate your daily life and encourage soft mobility.
• A latest-generation phone to stay connected.

Ready to join us? Let's meet!

NEXTON