Regional Sales Manager APAC

Sales and Business Development Responsible for driving commercial growth and market development of the (C-UAS) anti-drone radar systems across the APAC region. Execute sales strategies and go-to-market plans for assigned markets & segments, translating commercial priorities into concrete sales activities. Identify & develop, and manage relationships with key customers, system integrators, partners, and other relevant stakeholders across APAC  Manage the full sales cycle, including strategic capture planning, lead generation & pipeline management, customer presentations, responses to customer requests, contract negotiations, and closing of contracts. Solution Sales and Customer Engagement Work closely with Solution Specialists to develop and present solutions tailored to customer requirements. Collaborate on technical and commercial customer inquiries, RFIs, RFPs, and tenders. Actively participate in customer meetings, technical discussions, and field demonstrations of the solutions. Understand customer applications and operational challenges and translate these into relevant solution proposals Market and Application Development Apply C-UAS market and application knowledge to identify customer needs and new business areas & opportunities. Monitor market developments, emerging applications, and the competitive landscape. Identify and prioritize attractive market segments, projects, and strategic partnerships. Represent the C-UAS solutions at relevant industry events, trade shows, exhibitions, and customer meetings. Work closely with Product Management, Customer Insights, and Marketing to align commercial activities with market needs and product positioning. Qualifications Minimum 8 years of relevant experience in C-UAS solution B2B sales/business development in APAC to the defence, security and critical infrastructure sectors  Experience with radar or surveillance technologies and the integration of sensors into broader C-UAS solutions is a strong advantage Strong understanding of C-UAS applications, market dynamics, customer segments, and buying processes.