Business Analyst (m/f/d)

Your Tasks

• Evaluation of transaction data, marketing response data, and interaction data from print measures to derive insights into customer behavior, offer effectiveness, and activation mechanics.
• Analysis and further development of digital customer interactions, particularly in the Netto App as well as in other customer retention and loyalty programs.
• Structured hypothesis generation based on quantitative analyses, user behavior, market observation, and internal insights, including validation and derivation of actionable measures.
• Conception, implementation, and evaluation of test strategies (e.g., A/B tests, multivariate tests) to optimize offer communication, personalization, and CRM measures.
• Development of sustainable, data-driven solutions to improve customer loyalty, offer relevance, and both digital and analog customer experiences.
• Professional sparring with the CRM team for the further development of segmentation logics, campaign mechanics, print and digital deployment, as well as automation processes.
• Identification of new optimization and innovation potential along digital and analog Customer Journeys, as well as active idea generation for features, mechanics, and communication approaches.
• Holistic project responsibility, from professional conception through data analysis to implementation in cooperation with CRM, App-Team, IT, Marketing, and other interfaces.
• Preparation of complex facts into clear, target-group-oriented decision bases to make results usable operationally and strategically.##

You Offer

• Successful studies: (Business) Informatics, Data Science, Digital Business, Mathematics, E-Commerce, Business Psychology, or a comparable degree with a strong data focus
• Experience in the field of E-Commerce, Analytics, or Business Intelligence in a retail environment
• Technological understanding of digital architectures/ software development, interest in data-driven products
• Experience in the planning and management of projects and the preparation of reporting and analysis dashboards
• You have very good English skills
• You bring a willingness for increased travel activity##

We Offer

• Flexible working hours and the possibility of mobile working
• 30 days of vacation and special leave for special events
• Secure workplace with a permanent employment contract
• Air-conditioned offices with modern hardware and software
• Regular training and further education measures
• Varied catering for every taste in the in-house canteen & cafeteria
• Direct location on the A93, good parking facilities and a bus stop directly at the location (RVV Line 41 and 42)
• Additional services such as in-house textile cleaning service and parcel station
• Company sports offers as a balance to everyday professional life
• Further employee benefits such as 10% on Netto-Reisen, local discounts, raffle of home game tickets for SSV Jahn Regensburg, and Jobrad leasing
• A motivated and collegial team##

Please state your earliest possible starting date and your salary expectations in your application. We look forward to your complete application!