User Growth Manager

Responsibilities

1. Drive user growth for overseas tool products through performance advertising campaigns and be accountable for growth metrics.
2. Monitor real-time advertising account data, make rapid assessments and adjustments, and optimize campaign strategies promptly to maximize performance.
3. Stay current with the latest ad formats and creative trends to improve key metrics such as CTR and conversion rates, ensuring targets are consistently met.
4. Conduct multi-dimensional performance reviews and produce daily/weekly/monthly reports, achieving balanced outcomes across volume, retention, ROI, and other key metrics.
5. Analyze user acquisition models, tactics, and methodologies of competing products in the market; synthesize learnings and innovate new customer acquisition approaches.
6. Collaborate cross-functionally with other departments, provide constructive insights, and contribute strategic feedback to product improvement that drives accelerated business growth.

Requirements

1. Bachelor's degree or above with 3+ years of experience in performance marketing for overseas PC or mobile applications.
2. Deep expertise in advertising auction mechanisms on platforms such as Facebook/Google with established methodologies and best practices.
3. Stay attuned to overseas trends and hot topics; ability to craft compelling, high-converting ad copy that resonates with international audiences.
4. Creative mindset with ability to identify product selling points and translate them into effective advertising creatives tailored to overseas markets.
5. Strong data sensitivity with keen ability to identify issues underlying the metrics and systematically address them.
6. Excellent learning agility and execution capabilities with a results-driven mindset.
7. Proficiency in English and Mandarin is required as this role involves regular collaboration with regional teams and Mandarin speaking stakeholders, including counterparts based in China