Program Marketing Director M/F

RESPONSIBILITIES:

Under the responsibility of the Marketing, Communication & Non-Competitive Recruitment Director, you are the guarantor of the attractiveness, relevance, and positioning of NEOMA Business School's training offers. Your role is twofold: acting as a strategic consultant to Program Directors to evolve the offering, and managing a high-performing "content factory" to feed all conversion channels (web, digital, offline). You manage a team of 12 people, including the Content Studio. Key Deliverables

• Annual Marketing Plan (strategy per program).
• Media Plan (budgets and insertion calendars).
• SIGEM system (preparatory classes conquest strategy).
• Positioning dashboards and competitor analyses.
• Media investment ROI dashboards.

REQUIRED PROFILE:

• Education: Master's degree (Business School or equivalent) with a Strategic Marketing dimension, but a strong appetite for operational execution.
• Experience: Minimum 10 years of experience. You have solid experience in "product" or "offering" marketing, ideally in higher education or premium services. Experience managing teams, including creatives, is indispensable.

Technical Skills:

• Mastery of benchmarking and market analysis techniques, as well as media buying.
• Performance marketing culture, ROI-driven vision.
• Aesthetic sensitivity and mastery of graphic/video production workflows.

Soft Skills:

• Strategic vision combined with a strong operational sense.
• Collaborative spirit (key partner with the Digital Manager).
• Fluent English.

Job Conditions

• Location: Rouen or Reims preferred.
• Reporting: Marketing, Communication & Non-Competitive Recruitment Director.
• Management: 12 people.