Senior performance marketer

Company Description

NaxaWellness is a naturopathic health company that combines science, structure, and Africa’s rich medicinal heritage to redefine healing. The team integrates Western and Chinese herbal medicine with a growing focus on African botanical remedies to deliver patient-centered, evidence-based care. Its clinic addresses hormonal, gut, and metabolic health challenges through personalized protocols that target root causes, while a dedicated research and development institute works to standardize African herbs to global safety and efficacy standards.

Through its Materia Medica Library and clinical trials, NaxaWellness is shaping a new health narrative where natural medicine is essential, not alternative, and is building Africa’s first world-class naturopathic ecosystem rooted in Africa and backed by science.

Role Description

The Senior Performance Marketer is a full-time, hybrid role based in Lekki, with flexibility for some work from home. This role is responsible for planning, executing, and optimizing performance marketing campaigns across digital channels to drive patient acquisition, brand growth, and revenue. Day-to-day tasks include managing paid advertising (such as search, social, and display), tracking and analyzing campaign performance, conducting A/B tests, and refining targeting and messaging for key audience segments. The Senior Performance Marketer will collaborate closely with the leadership, clinical, and creative teams to translate naturopathic offerings into clear value propositions and measurable marketing outcomes. The role also involves budget management, reporting on KPIs, and recommending data-driven strategies to support the company’s growth and educational initiatives.

Qualifications

Strong performance marketing skills, including paid search, paid social, display advertising, and conversion rate optimization. Proficiency with analytics and tracking tools (e.g., Google Analytics, Meta Ads Manager, Google Ads, tag managers, dashboards) for data-driven decision-making. Experience in funnel design, campaign strategy, audience segmentation, and marketing automation or CRM platforms. Ability to create clear, compelling marketing messaging in collaboration with content and design teams. Proven experience managing budgets, forecasting, and reporting on key performance indicators. 5+ years in performance or growth marketing, ideally in health, wellness, or related consumer-facing sectors. Bachelor’s degree in Marketing, Business, Communications, or a related field; equivalent practical experience will be considered. Comfort working in a hybrid setup (Lekki-based) with cross-functional teams, and strong communication and collaboration skills. Demonstrated interest in naturopathic medicine, holistic wellness, or impact-driven health initiatives is an advantage.

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