Job.boJob.bo

SEO Specialist

Nawy Real EstateCairogulftalentpublished 10/13/2026
View position
41 more positions at Nawy Real Estate →
Must-have:AI

Your tasks

SEO content quality & optimization Follow and help maintain SEO content guidelines and standards for English-language content.

Ensure content follows SEO best practices across

  • Search intent and topical relevance
  • Keyword targeting and semantic relevance
  • Internal linking
  • E-E-A-T
  • On-page SEO
  • Content structure and FAQs
  • Metadata
  • Entity optimization
  • AI-search visibility

Conduct regular content audits to identify opportunities for updating, consolidating, improving, or removing content.

Help maintain consistency across English content in terms of tone of voice, terminology, formatting, accuracy, and SEO standards.

AI integration & content innovation Use AI tools and workflows in the English SEO content production process to improve research, ideation, optimization, efficiency, and content scalability.

Help develop and maintain AI prompting frameworks, templates, and workflows for different content types and SEO use cases.

Regularly audit AI-assisted content to identify issues such as factual inaccuracies, hallucinations, generic or repetitive writing, keyword stuffing, lack of originality, poor search-intent alignment, and potential quality issues.

Performance & analytics Monitor the performance of English SEO content using tools such as Google Search Console, GA4, Ahrefs, and AI visibility platforms.

Analyze organic clicks, impressions, rankings, CTR, organic traffic, conversions, and content engagement.

Identify content performance trends and translate insights into actionable optimization opportunities.

Measure the impact of content updates and SEO initiatives and help refine the content strategy based on performance data.

Prepare regular English SEO content performance reports, highlighting key results, insights, opportunities, and areas for improvement.

Requirements

  • 2+ years of experience in SEO content, digital content, or editorial roles, with strong experience in English-language SEO.
  • Good understanding of AI-assisted content workflows and emerging AI search experiences, including AEO/GEO.
  • Strong analytical and problem-solving skills.
  • Experience using SEO and analytics tools such as Google Search Console, GA4, Ahrefs, Semrush, or similar platforms.
  • Experience in the real estate industry is a strong plus, particularly experience creating SEO content for real estate platforms, property marketplaces, developers, or related businesses.