[Hybrid - HCM] Performance Marketing Specialist
Hybrid
- Develop and execute weekly and monthly paid marketing plans across Meta, Google, TikTok, and other relevant channels.
- Manage campaign budgets, targeting, creatives, bidding strategies, and day-to-day campaign performance.
- Monitor and optimize key performance metrics, including Installs, CPI, CAC, ROAS, Conversion Rate, and Bookings.
- Analyze campaign performance and provide actionable insights to improve acquisition...
- 2 - 4+ years of experience in Performance Marketing/ Digital Marketing. - Bachelor’s degree in Economics or Marketing.
- Hands-on experience with Meta Ads, Tiktok Ads and Google Ads with specific budget.
- Good understanding of acquisition funnel and marketing KPIs. - Ability to manage budgets, and campaign performance. - Good communication and cross-functional collaboration skills. - Understanding of...