SEO Specialist

"Kindly note that your application will not be considered complete—and will be rejected —if you do not respond to the questions provided Plan, manage, and execute multiple SEO campaigns, which include account setup, strategy development, organization, and management with minimal to no supervision necessary

Review and analyze client sites for areas that need to be improved, deleted, or revised.

Prepare detailed strategy reports.

Identify the least expensive but most powerful and profitable keywords for client sites.

Run pay-per-click campaigns.

Improve a company's organic search results.

Write effective headlines, body copy, and website content.

Ensure websites are filled with optimal keywords.

Place keywords appropriately in copy to gain the most search engine traffic.

Write effective call-to-action statements.

Write original, powerful SEO content for blogs and websites.

Implement off-page SEO content strategies such as coding.

Effectively use header tags.

Keep abreast of white-hat and black-hat tactics so as not to violate search engine guidelines.

Strategize ways to improve and track site performance.

Compile and present SEO performance reports.

Adjust PPC campaigns as needed.

Consult with our web designers/developers to improve the navigation of a site to enhance its search engine ranking.

Utilize basic programming and web design skills to enhance SEO.

Create advanced SEO strategies.

Evaluate product offering, traffic, landing page quality, content, design, security, and demographics of prospective customers when determining keywords and campaigns.

Continuous reading and learning / Self-study to monitor trends in SEO best practices and techniques to ensure top website ranking and identify new opportunities; proactively research SEO issues and formulate solutions

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Perform ongoing keyword discovery, expansion, and optimization

Track, report, and analyze website analytics and PPC initiatives and campaigns

Ready to work immediately

Proven SEO experience

Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

Experience with A/B and multivariate experiments

Working knowledge of HTML, CSS, and JavaScript development and constraints

Up-to-date with the latest trends and best practices in SEO and SEM

BS/MS degree in a quantitative, test-driven field