Senior Content Creator & Digital Marketing Strategist
About My Way Egypt Group Established in 2002, My Way Egypt Group is one of Egypt’s leading direct-selling companies, with a strong presence across 46 branches nationwide . The Group offers a diverse portfolio of more than 1,200 products , operates Five factories , and employs over 3,000 professionals . My Way also owns two successful retail sub-brands: 5 Mins , specializing in food mixes and spices, and Maderra , focusing on detergents and home care solutions.
Job Summary We are looking for a creative, data-driven, and experienced Senior Content Creator & Digital Marketing Strategist to join our team. In this role, you will lead the digital content strategy and execution across My Way Egypt Group’s corporate brand and retail sub-brands (5 Mins & Maderra). You will be responsible for crafting compelling visual and written narratives, driving creative marketing campaigns, managing production workflows, and translating digital metrics into strategic growth.
Key Responsibilities: Strategy & Planning: Develop and execute comprehensive monthly content calendars and dynamic digital marketing strategies across multiple brands and platforms.
Creative Direction & Writing: Conceptualize engaging creative ideas, marketing campaign themes, captions, and visual content directions that resonate with diverse target audiences.
Brand & Social Media Management: Manage and elevate brand presence across all digital and social media channels (Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.).
Production Coordination: Plan and oversee photoshoots, video shoots, and digital media production in close collaboration with videographers, photographers, graphic designers, and external production agencies.
Cross-Functional Collaboration: Partner with internal marketing, product development, and sales teams to ensure aligned and seamless campaign execution.
Performance Analysis & Reporting: Monitor daily digital/social campaign performance, track key performance indicators (KPIs), and deliver comprehensive monthly performance reports with actionable insights and optimization recommendations.
Market & Trend Research: Continuously monitor market trends, competitor strategies, and emerging digital features/formats to keep our brands ahead of the curve.
Multi-Brand Project Management: Simultaneously oversee content pipelines for direct selling and retail brands while strictly maintaining high quality and meeting deadlines.
Experience: 3 - 5 years of proven experience as a Content Creator, Digital Marketing Strategist
Industry Focus: Prior experience in FMCG, Beauty/Cosmetics, Food, or Home Care industries is a Must.
Basic Media Buying background: paid ad mechanics (Meta Ads, TikTok Ads, Google Ads), and audience targeting to optimize content for ad performance.
Campaign KPIs & Analytics: Basic understanding of digital campaign metrics and KPIs (ROAS, CPA, CTR, Engagement, Reach) with the ability to analyze performance data and deliver actionable insights.
Skills Exceptional Arabic and English copy-writing, creative thinking, and storytelling capabilities.
Strong portfolio showcasing successful multi-platform campaigns and creative content execution.
Deep understanding of social media algorithms, digital marketing trends, and audience engagement tactics.
Solid mastery of digital KPIs, performance analytics tools, and reporting metrics.
Practical understanding of paid media campaigns (Meta Ads, TikTok Ads, Google Ads) and how content influences paid performance.
Outstanding project management, time management, and multi-tasking skills.