Ad Strategist (Meta/ Google) - 🌟 Remote 🌟

About the company

Mustard specialises in lead generation for startups and scaleups in Singapore. We leverage SEO and Paid Ads strategies to help businesses achieve their KPIs consistently and predictably. We’ve gained some serious momentum this year and are looking for an Ads Strategist to join us to continue to fuel our growth and the growth of our Clients.

🌟 Company Culture At Mustard, we don't believe in micromanaging, but in return we do expect accountability and ownership of your responsibilities. We've found that the following personalities thrive in our team:

Your tasks

🌟 What will you be doing? (Day to day Activities)

• Act as an Ad strategist for our clients and owning the messaging aspect of ad creation (creating creative briefs, ad copy, experimenting with different ad angles). No designing needed - You'll be collaborating with our designer instead.
• Delivering holistic, full-funnel, hypothesis-based paid media strategies with strong supporting rationale and data.
• Oversee paid media execution across Meta, Google, TikTok, and other high-potential platforms (eg. Shopee/ Bing / Linkedin/ Tiktok). This looks like continuously testing, iterating on creative and messaging angles, and working closely on the media buy platform regarding campaign structure, audience targeting, and bidding strategy, and our designer on creatives.
• Build successful client relationships by aligning our work to the client’s business goals dur ing monthly reporting calls, and streamlining processes between internal and client teams to ensure long-term success.
• Stay ahead of industry trends (eg. Ad/social media trends, incorporate AI-driven marketing tools into paid media strategy.)
• Crafting ad messaging for Meta/ Google Ads - Telling a compelling story that speaks to the target audience, rather than simply focusing on ‘selling points’
• Generate performance reports, presenting and answering client questions comfortably in English.

Requirements

🌟 Who you are

• You have planned, executed, and managed Ads campaigns that have delivered positive growth in traffic and conversions for the client (at least 3+ years) and are comfortable working in a small team.
• You have working experience with Ad platforms/ dashboard (Google Ads Manager, Meta Ads Platform are a must) and min 3+ years working in Ads.
• You have working proficiency in English and creating reports, presenting, and answering client questions comfortably in English. Experience with Google Data Studio (formerly Looker Studio) or similar software is a plus.
• Strong creative sensibility and taste - you don’t need to be a designer, but you should understand what makes great ads and great branding work. You'll facilitate creative alignment calls with our creative team to ensure ad creatives perform well.
• You have an eye for user-friendly web design, are familiar with landing page best practices and can come up with recommendations that improve conversion rates.
• You are comfortable managing Ads across a range of business categories (B2C, B2B, Ecomm) and implementing feedback from clients and teammates.
• You have been responsible for budgeting, forecasting, and reporting the impact of Ads against established business goals.
• You have resolved difficult stakeholder situations, kept priorities organised and objectives aligned, and consistently received buy-in for strategic proposals and deliverables.
• You are fluent in the latest social media trends and know when to appropriately incorporate them as ideas for the right client and target audience.
• You are proactive in finding things out independently, and are comfortable with a fast pace of work.

• You own up to mistakes when you make them, but more importantly learn from them
• You have high initiative, flagging issues when you see them instead of waiting on others to do so
• You're an active communicator and seek to contribute as a problem-solver
• You're hungry, want to learn and grow - Both technically and professionally
• You seek to pursue excellence in your work

Skills: Ad Strategy, Google Analytics, Meta Ads, Client Management, Digital Marketing, Media Planning, Paid Advertising, Google Data Studio, Marketing Strategy, Media Buying, Advertising Copy, Data Reporting, Google Ads

What we offer

We provide a remote-first work culture and a competitive salary (commensurate with experience).

How to apply

🌟 How to apply

• Your updated resume with a short introduction of yourself
• Your expected salary (EPF inclusive)
• Your portfolio of past accounts managed with ad samples if possible - Please specify your involvement if you did not handle the project end to end
• Why you are interested in this position

🌟 Interview Process

• 1st interview with Ads Team
• Skill test
• 2nd/ final interview with Leadership