Marketing & Communications Executive

Company Overview

Jamiyah Singapore, serves the community by providing welfare services to the less privileged and disadvantaged of all races and faiths, continuing its legacy of peace and support.

Job Summary

Support Jamiyah Singapore’s communications and marketing efforts to engage internal and external stakeholders, enhance brand awareness, and promote volunteer participation and donations.

Responsibilities

• Collaborate with Jamiyah’s divisions and departments to develop and implement communications plans promoting programs, activities, and services
• Produce well-researched content for print, websites, email marketing, videos, and blogs to engage diverse audiences
• Prepare media communications including invites, releases, and kits; cultivate and manage media relationships; coordinate media presence onsite
• Research and write for publications, coordinating all related materials to maintain consistent messaging
• Monitor media coverage and current news trends relevant to Jamiyah and the non-profit sector to inform communications strategy
• Develop scripts, emcee content, and storyboards for video and event presentations
• Conduct market research and analyze target audiences, trends, brand awareness, and competitors to inform marketing strategies
• Conceive and develop innovative marketing ideas and strategies for traditional and digital platforms
• Execute, monitor, and optimize marketing campaigns using performance metrics and report results
• Initiate outreach projects to enhance Jamiyah’s brand presence and community engagement
• Manage social media platforms, improving KPIs such as likes, shares, and comments through targeted content
• Perform ongoing Search Engine Optimization (SEO) activities to increase online visibility
• Create and implement SMS and email marketing campaigns to generate leads and retain supporters
• Review and maintain Jamiyah’s website and online assets to ensure up-to-date and effective content
• Utilize internet and new media tools to reach new audiences and generate leads
• Analyze market research to plan promotions, competitions, and creative marketing techniques
• Assist in planning and executing Jamiyah’s events, including budgeting, invitations, catering, and logistics coordination
• Coordinate event operations with internal teams and external vendors to ensure smooth event execution
• Collaborate with Design and Studio Teams to produce marketing and communications materials
• Manage multiple projects within tight budgets and timelines, maintaining high organizational standards
• Perform additional duties as assigned by Head of Department or Senior Management

Preferred competencies and qualifications

• University degree in marketing and/or communications
• Minimum 2 years’ proven experience in marketing and/or communications
• Minimum 2 years’ proven experience in developing and implementing digital marketing strategies
• Experience in events management is an advantage
• Strong analytical, interpersonal, and communication skills
• Excellent research and writing skills
• Good knowledge of digital marketing channels and online marketing tools including SEO/SEM and Google Analytics
• Positive attitude, sense of ownership, and willingness to work beyond normal hours and weekends
• Ability to work independently and as part of a team, multitask, stay organized, and perform under pressure