Marketing Executive / Assistant - Cluster (Hotels)

About the company

An exciting opportunity has arrived at The Garcha Group - Marriott International, Singapore’s boutique hotel group currently with the following hotels:

• Maxwell Reserve, Autograph Collection Hotel (Marriott);
• The Vagabond Club, a Tribute Portfolio Hotel (Marriott);

• The Serangoon Club, a Tribute Portfolio Hotel (Marriott).

Restaurants & Bars

• Shikar, Isabel Brasserie, Polo Bar Steakhouse & Cultivate (Maxwell Reserve)
• Whiskey Library & Jazz Club (The Vagabond Club)

• GupShup (The Serangoon House)

Your tasks

Responsibilities include but are not limited to

• Be a brand guardian for The Garcha Group, setting the tone as well as the look & feel ofall communication.
• Create and execute social media calendar for daily content on social channels such as

Facebook and Instagram.

• Create and execute EDM schedule.
• Review and respond to all reviews on social media, Marriott and OTA channels within 24

hours.

• Initiate and maintain a yearly schedule of events for marketing campaigns.
• Plan, coordinate and execute marketing campaigns both room-side as well as F&B at

property level, enabling more customized and need based marketing.

• Create and organise photography, videography and associated editing for all marketing

needs.

• Maintain and update Marriott and "vanity" hotel and F&B websites' content to ensure all

communication is up-to-date and on brand

• Create and ensure version control of all graphic collateral assets in all departments of all

hotels and F&B.

• Coordinate PR events with and independently from PR company, and continue

relationships/partnerships.

• Assess, recommend, and develop and maintain relationships with influencers, through a

planned schedule of invitations to hotel inspections and hosted events.

• Respond to all emails within 24 hours regarding any marketing and influencer

opportunities.

• Be up to date with online, above the line, below the line market trends and new

developments.

• Actively monitor competitors' online, above the line, below the line marketing programs
• Identify other online marketing opportunities to increase brand and hotel awareness from

time to time.

• Drive traffic and conversion for the F&B dining venues website, ensuring offers are relevant to the market and produce results
• Maintain and update website content to ensure brand standards and web audit goals are met

• Create awareness and visibility of F&B website through Search Engine Optimization and Display Media
• Ensure optimal utilization of Marriott digital tools and channels to maximize marketing coverage

• Manage social media channels to build brand reputation and loyalty through relevant and engaging content that is brand compliant
• Ensure hotel meets Marriott’s social media measurement goals

• Develop social media campaigns and strategies to increase hotel’s presence and participation

Other Projects/Responsibilities

• Identify online marketing opportunities to increase property visibility and awareness
• Keeping abreast with online market trends and new developments

• Actively monitor competitors’ pricing and marketing programs
• Support and give advice on any-related digital / online initiatives

• Develop annual digital marketing strategy for the hotel
• Produce videos and/or prints for media marketing purposes

Requirements

Other Requirements Candidate must possess at least Professional Certificate/NITEC or equivalent qualification in any field.

Proficient in spoken and written English to communicate effectively with guests and colleagues.

Minimum 1-2 years of relevant working experience in the hospitality industry is highly preferred.

Required skills:

• Proficiency in Canva
• graphic design
• content creation
• visual communication
• Hotel Experience
• Diligent
• Trustworthy
• Articulate with strong communication and interpersonal skills is highly preferred

What we offer

Garcha Group Benefits

• As an associate of a Marriott hotel, you, your parents or parents-in-laws, children, spouse/domestic partner and siblings are eligible for discounts on F&B and room rates in 7,000+ hotels world-wide.
• As an associate of a Marriott hotel, you have access to the “Global Learning + Development” tool which creates for you personalized learning experiences designed to help you thrive in their Marriott career journey. (see attached for full Marriott benefits).

• 2 nights yearly staycation in any of the Garcha Group hotels in Singapore.
• 20% off Food/Alcohol Bill at all Garcha Group restaurants and bars.