Marketing Executive

About the company

Mummys Market connects consumer brands with customers through exhibitions, brand activations and digital platforms across the parenting, family and home-living sectors.

Your tasks

We are looking for a proactive and organised Junior Marketing Executive to support the planning and execution of brand activation campaigns. This role offers an opportunity to gain hands-on experience in marketing, client servicing, campaign coordination and consumer engagement.

Campaign Execution & Coordination

• Support the planning and execution of brand activation campaigns, exhibitions and promotional activities.
• Assist in preparing campaign schedules, briefs, presentation materials and marketing assets.
• Coordinate with internal teams, vendors and partners to ensure campaign requirements are completed on time.
• Follow up on approvals, deliverables and outstanding tasks to keep projects moving.
• Assist with on-site event setup, campaign activities and post-event coordination when required.

Client Communication & Support

• Support day-to-day communication with clients and internal stakeholders.
• Prepare meeting notes, campaign updates and follow-up lists.
• Clarify task requirements and seek guidance when instructions or client expectations are unclear.
• Ensure client requests and agreed deliverables are communicated accurately to the relevant teams.

Marketing Ideas & Research

• Assist in researching target audiences, consumer trends, competitors and relevant marketing opportunities.
• Contribute creative ideas for brand activations, promotions and consumer engagement activities.
• Support the preparation of campaign proposals and presentations.
• Help ensure marketing materials and activities align with approved campaign objectives.

Campaign Monitoring & Reporting

• Track basic campaign indicators such as reach, engagement, participation and leads.
• Collect campaign data, customer feedback and event results.
• Assist in preparing post-campaign reports and identifying areas for improvement.
• Learn to interpret campaign results and contribute ideas under the guidance of senior team members.

Task Management & Teamwork

• Maintain accurate records, timelines and campaign documentation.
• Manage assigned tasks and communicate progress regularly.
• Raise issues promptly when encountering delays, unclear requirements or unexpected problems.
• Work collaboratively with colleagues and take feedback positively to improve performance.

Requirements

The ideal candidate is eager to learn, communicates well and takes responsibility for completing assigned tasks accurately and on time.

• Approximately 1–2 years of experience in marketing, events, digital campaigns, client servicing or a related field. Fresh graduates with relevant internships or project experience are welcome to apply.
• Good written and verbal communication skills.
• Strong organisational skills and attention to detail.
• A proactive attitude, willingness to learn and ability to follow through on assigned responsibilities.
• Basic understanding of marketing principles, social media and consumer engagement.
• Comfortable working with spreadsheets, presentations and digital tools.
• Familiarity with AI tools and basic marketing analytics is an advantage.
• Able to work collaboratively and seek guidance when needed.
• Willingness to support scheduled weekend exhibitions or activation events when required.

• Assigned tasks are completed accurately and on time.
• Campaign timelines, materials and documentation are properly maintained.
• Communication and follow-ups are timely and reliable.
• Issues are raised promptly, with relevant information provided to support resolution.
• Marketing knowledge, confidence and independence improve over time.