Business Development Executive

About the company

Mummys Market connects brands with families through exhibitions, events, communities and digital platforms across the parenting, family and home-living sectors.

We partner with brands across healthcare, education, FMCG, lifestyle and other consumer industries to help them reach new audiences, build brand awareness and create meaningful consumer engagement.

Your tasks

As our Brand Activation business continues to grow, we are looking for a motivated and commercially minded Business Development Executive to identify new opportunities, build brand partnerships and expand our client network.

About the Role Do you enjoy meeting people, discovering business opportunities and turning conversations into commercial partnerships?

As a Business Development Executive, you will play an important role in growing Mummys Markets' brand partnerships. You will identify potential clients, introduce our marketing and activation solutions, build relationships with decision-makers and develop opportunities for collaboration.

Working closely with our Senior Account Manager and marketing team, you will connect brands with opportunities across our exhibitions, events, digital platforms, mobile app and parent communities.

This is a hands-on, client-facing role suited to someone who enjoys networking, prospecting, presenting ideas and building relationships that translate into business results.

1. Develop New Business Opportunities

• Identify and approach potential brands and businesses that could benefit from Mummys Market's marketing and brand activation solutions.
• Proactively reach out to prospective clients through calls, emails, LinkedIn, networking and industry events.
• Introduce Mummys Markets' platforms and explore opportunities for advertising, sponsorship, exhibitions, campaigns and brand partnerships.
• Arrange meetings with relevant decision-makers and build a pipeline of potential business opportunities.
• Follow up consistently to turn initial conversations into meaningful commercial discussions.

2. Build Relationships and Understand Client Needs

• Develop relationships with marketing managers, brand managers and other key decision-makers.
• Understand each client's marketing objectives, target audience and business priorities.
• Identify opportunities where Mummys Markets' platforms and consumer reach can add value to their marketing efforts.
• Reconnect with existing and inactive clients to explore new campaigns and partnership opportunities.
• Represent Mummys Market professionally at client meetings, exhibitions and networking events.

3. Drive Commercial Opportunities

• Work with the Senior Account Manager to develop relevant proposals and partnership packages.
• Present ideas and solutions that align with client objectives and demonstrate commercial value.
• Follow up on quotations, proposals and negotiations to move opportunities towards closure.
• Support the achievement of individual and departmental sales targets.
• Build long-term client relationships that encourage repeat business and future collaborations.

4. Stay Ahead of the Market

• Research brands, industries and market trends to identify potential clients and partnership opportunities.
• Monitor competitor activities and emerging marketing trends.
• Gather client feedback and market insights to help improve our offerings.
• Maintain accurate prospect information, sales activities and follow-ups in the CRM.

Requirements

• Approximately 1–4 years of experience in business development, sales, partnerships, account servicing or a customer-facing commercial role.
• Candidates from marketing agencies, media, advertising, events, exhibitions, sponsorship, retail or FMCG are encouraged to apply.
• Confident communication and interpersonal skills, with the ability to engage prospects and build rapport with decision-makers.
• Comfortable with outbound prospecting, including cold calling, email outreach and networking.
• Commercially minded, with an interest in understanding client needs and identifying opportunities to generate revenue.
• Proactive, resilient and comfortable following up with prospects and handling rejection.
• Organised and disciplined in managing multiple prospects, meetings and sales opportunities.
• A self-starter who takes ownership of assigned targets and follows through on commitments.
• A diploma or degree in Business, Marketing, Communications or a related field is preferred.

Most importantly, we value attitude, initiative and the ability to build relationships. You do not need to come from the parenting industry if you have the right commercial mindset and a genuine interest in developing brand partnerships.

What we offer

• Work with established brands: Build relationships with businesses across multiple consumer industries.
• Sell something meaningful: Connect brands with families through exhibitions, events and digital platforms.
• Gain commercial exposure: Learn how brand partnerships, sponsorships and integrated marketing campaigns are developed.
• Make a visible impact: Contribute directly to new business generation and company growth.
• Develop your career: Work alongside experienced colleagues and grow your capabilities in sales, negotiation and account development.

How to apply

If you are proactive, enjoy meeting people and are motivated by the opportunity to turn relationships into business growth, we would love to hear from you.