Operations & Marketing Manager
About the company
We are a food and beverage company seeking an Operations & Marketing Manager to support business growth through sales analysis, marketing campaigns, customer engagement and outlet operations improvement.
Your tasks
- Analyse outlet sales, order volumes, average transaction values, product performance and promotional results, providing regular reports and practical recommendations.
- Support management in setting sales targets, developing marketing plans and implementing operational improvements.
- Plan and coordinate festive promotions, new product launches, meal bundles and digital marketing campaigns, and evaluate their effectiveness.
- Analyse customer purchasing behaviour and feedback to develop membership, customer retention and re-engagement initiatives.
- Support delivery platform and online sales operations by monitoring order conversion, customer reviews and promotional performance.
- Conduct research on local markets, competitors, pricing and customer preferences to support business decisions.
- Coordinate with outlet teams, kitchen staff and external partners to implement promotions, product launches and service improvement projects.
- Develop and maintain business reporting, campaign evaluation and customer feedback follow-up processes.
Requirements
- A bachelor’s degree or equivalent relevant practical experience.
- At least three years of experience in operations, marketing, customer management or business analysis. Experience in F&B, retail or consumer services is an advantage.
- Strong analytical skills, with the ability to turn sales and customer data into actionable recommendations.
- Proficiency in Microsoft Excel for data preparation, analysis and reporting. Experience with data visualisation tools is an advantage.
- Ability to plan, execute and evaluate marketing campaigns.
- Good communication, coordination and project management skills.
- Willingness to work in a fast-paced F&B environment and visit outlets as required