Growth And Market Specialist

Your tasks

Performance & analytics: Establish and manage AppsFlyer tracking to monitor campaign performance, attribution, conversions, and ROI.

Influencer marketing: Plan and manage influencer advertising campaigns, including selection, coordination, execution, and performance evaluation.

OOH advertising: Oversee OOH advertising across KSA, covering key business districts, malls, digital screens, and other strategic locations.

In-app advertising: Identify and manage advertising opportunities across relevant local apps in KSA to maximize reach, engagement, and campaign performance.

Programmatic advertising: Manage programmatic advertising activities, ensuring effective audience targeting, campaign optimization, and performance.

TVC & news: Coordinate TV commercials, news coverage, and media placements to support brand awareness and campaign objectives.

Global coordination: Work closely with the Global Marketing Team to develop, align, localize, and execute the KSA paid media plan.

Budget & reporting: Manage media budgets, monitor campaign performance, and identify opportunities to improve efficiency and maximize ROI.

Requirements

• Return on investment (ROI/ROAS): Measure and optimize returns on paid media investment.
• Customer acquisition cost (CAC): Monitor and improve acquisition efficiency.
• App installs & conversions: Track app installations, registrations, and customer acquisition.
• Campaign performance: Monitor reach, engagement, click-through rates (CTR), and conversion rates.
• Media efficiency: Ensure effective budget utilization and optimize spending across channels.
• Campaign delivery: Ensure timely execution of the KSA paid media plan in alignment with the Global Marketing Team.

What we offer

• Paid time off
• Training & development
• Performance bonus