marketing coordinator

*Job Summary*

MLI is looking for a Social Media & Marketing Coordinator to create English and Chinese content and keep our social media accounts running day to day, with a particular focus on *Xiaohongshu (RedNote).*

Working with the Marketing Manager, you will turn approved plans and briefs into graphics, short videos and published content. This is a hands-on role for someone who enjoys making content, keeping projects organized and following work through from the initial brief to final delivery.

*Responsibilities*

• Write, edit and adapt English and Chinese social media copy for each account?s audience and tone.
• Film and edit short videos and design social media graphics, including covers, captions and promotional materials.
• Maintain content calendars across multiple accounts, keeping drafts, reviews and publishing dates on schedule.
• Coordinate photo and video materials with colleagues and organize source files, editable assets and approved content.
• Prepare, schedule and publish approved content, checking image dimensions, video formats, copy, hashtags and platform requirements before posting, and verifying that each post displays correctly.
• Support paid social campaigns by preparing ad materials, setting up approved campaigns and tracking spend and basic performance metrics under the Marketing Manager?s direction.
• Assist with online promotions, marketing campaigns and on-site events.
• Maintain organized marketing files and performance records, and prepare brief progress updates.
• Manage assigned tasks independently, flag questions or delays early, and incorporate feedback within agreed deadlines.

*Requirements*

• At least one year of relevant marketing, social media or content creation experience. Agency experience, in-house education marketing experience is preferred.
• Strong writing and editing skills in both English and Chinese, with the ability to adapt content naturally for each audience.
• Experience creating and publishing content for multiple social media accounts, with a strong understanding of Xiaohongshu content formats and trends.
• Practical skills in video filming, production and editing, as well as graphic design, supported by a verifiable portfolio.
• Familiarity with platform-specific image dimensions, video formats, caption structure, hashtags and publishing rules.
• Proficiency in CapCut, Jianying (??), Canva, Gaoding (??) and Adobe Creative Cloud, along with Google Workspace and Lark for everyday collaboration and file management.
• Ability to support paid advertising execution and track basic campaign metrics.
• Strong organization and attention to detail, with the ability to prioritize competing tasks and deliver accurate work under tight deadlines.
• Clear communication, a collaborative approach and consistent follow-through, including asking questions early and completing revisions on time.
• *Please submit your resume, *_*portfolio and LinkedIn profile link. *_

Pay: $42,000.00 per year

Benefits:

• Casual dress
• Dental care
• Life insurance
• On-site parking
• Paid time off
• Vision care

Application question(s):

• If you have a portfolio, please provide the link here.

Experience:

• Marketing: 1 year (preferred)

Language:

• Mandarin (required)
• French (preferred)

Work Location: In person