Social Media Manager

Responsibilities:

Develop and execute a clear social media and content strategy for Arahaus. Plan and maintain a consistent social media content calendar. Create engaging content for platforms such as Instagram, TikTok, Facebook, and LinkedIn. Develop creative concepts, captions, campaigns, and content ideas that align with Arahaus' brand. Design social media graphics and promotional materials using Canva. Create and edit short-form videos, reels, and other social content using CapCut. Repurpose existing graphic design projects and client work into engaging social media content. Stay up to date with social media trends, formats, sounds, creative styles, and content strategies. Write compelling captions and develop content that encourages engagement and enquiries. Monitor social media performance and provide regular insights and recommendations for improvement. Track relevant metrics such as reach, engagement, follower growth, views, and conversions. Research competitors and identify opportunities for Arahaus to stand out online. Collaborate with the design team to ensure that all content is visually consistent with the Arahaus brand. Assist with creative campaigns, promotions, and other marketing initiatives. Manage the day-to-day posting and scheduling of content across relevant platforms.

Requirements:

Minimum of 2 years of professional experience in social media management, content creation, digital marketing, or a related role. A verifiable portfolio demonstrating previous social media, content creation, and/or digital marketing work. Strong knowledge of Canva and the ability to create professional, engaging social media designs. Good working knowledge of CapCut or similar video-editing tools. Strong understanding of social media platforms, particularly Instagram, TikTok and Facebook. Ability to develop a content strategy rather than simply create and post content. Strong copywriting and communication skills. Good understanding of social media trends and audience behaviour. Strong visual sense and attention to detail. Ability to work independently, manage deadlines, and take initiative. Creativity, resourcefulness, and willingness to experiment with new content ideas. Must be based in Lagos.