Marketing Executive

About the Role We are looking for a Marketing Executive to support and execute marketing activities across multiple platforms, with a focus on campaigns, content, social media, e-commerce and customer engagement. Key Responsibilities Website& E-Commerce Management ·      Maintain and update the company's website and online store. ·      Ensure product, service, promotional and outlet information is accurate and up to date. ·      Improve website and online-store content to support customer experience, enquiries and conversions. ·      Optimize website and online store content to improve user experience and engagement. ·      Manage online queries and customer interactions across relevant digital platforms. Influencer/ KOL Marketing ·      Identify suitable influencers, content creators and KOLs for brand collaborations. ·      Manage collaborations from outreach and negotiation to content coordination and performance tracking. ·      Ensure agreed content is delivered on time and meets brand requirements. ·       Maintain proper records of collaboration costs, deliverables and results. Market& Competitor Research ·      Conduct market, audience and competitor research to identify trends and business opportunities. ·      Monitor competitor promotions, pricing, content and digital activities. ·      Prepare regular reports on campaign performance, social media engagement, website traffic, e-commerce sales and customer reviews. ·       Use performance data and customer insights to recommend improvements. Online Reputation and Customer Engagement ·      Monitor and respond to Google Reviews and other online feedback in a timely and professional manner. ·      Track review volume, ratings, customer feedback and outlet-level performance. ·       Escalate sensitive complaints or service-recovery matters to the appropriate department. Marketing Campaigns, Social Media and Content ·      Assist Marketing manager and team in planning and executing marketing campaigns, promotions and customer-engagement initiatives. ·      Develop content ideas, captions, campaign messages and short-form video concepts. ·      Coordinate with graphic designers, videographers and other team members to produce marketing materials. ·      Monitor social media trends, customer interests and competitor content to identify new opportunities. ·      Assist with content shoots, customer testimonials and promotional videos where required. ·      Perform other reasonable duties as assigned by management. Requirements ·      Diploma or Degree in Digital Marketing, Marketing, Business Administration or a related discipline. ·      2–4years of relevant experience in marketing. ·      Experience in the beauty, aesthetic or lifestyle industry will be an advantage. ·      Good understanding of social media platforms paid advertising and digital marketing tools. ·      Strong communication, analytical and organizational skills. ·      Able to manage multiple campaigns and deadlines concurrently. ·      Proactive, creative and comfortable working in a fast-paced environment. ·      Good written and verbal communication skills in English.

Only shortlisted candidates will be notified.