Trade Marketing Manager

The Trade Marketing Manager is responsible for translating brand strategy into channel-specific and O2O activation plans across retail, e-commerce along with optimizing promotions, visibility, and shopper experience to accelerate sell-out and sustainable business growth.

Scope of Responsibilities

• Strategy & Business Alignment :
• Develop trade marketing strategies and priorities aligned with brand strategy, business objectives, channel...

Requirements and Skills :

• Bachelor’s degree in Marketing, Business Administration, Economics, or related fields.
• 5+ years of experience in Trade Marketing, Channel Marketing, Shopper Marketing,

o or Commercial Marketing, preferably in FMCG, Beauty.

• Strong understanding of Retail, E-commerce and their shopper dynamics.
• Experience in managing trade promotions, channel activations, POSM/VMD, and trade investment.
• Strong negotiation...