VP, Loyalty

This newly created leadership position will define and deliver a long-term digital transformation strategy, bringing together customer experience, employee experience, digital operations, product, data and AI under a single vision.

Client Details

One of the region's fastest-growing hospitality and consumer-facing groups, recognised for its ambitious growth and premium customer experience.

Description

• Develop and execute an enterprise-wide digital transformation roadmap aligned to business objectives.
• Lead cross-functional initiatives spanning customer experience, product, loyalty, CRM, data, AI and digital operations.
• Create a connected, frictionless customer journey that elevates engagement and service delivery.
• Act as the central point of ownership across internal teams, technology partners and external vendors.
• Design and launch innovative membership and loyalty propositions focused on experience, convenience and exclusivity.

Job Offer

• Opportunity to shape and lead a business-critical transformation agenda from the ground up.
• Significant executive visibility and influence within a high-growth organisation.
• Proven track record leading large-scale digital transformation programmes within consumer-focused organisations.
• Strong experience across product management, customer experience, CRM, loyalty, data and digital strategy.
• Demonstrated ability to influence engineering and technology teams without being a hands-on technical specialist.
• Experience operating in fast-paced, entrepreneurial environments with a build-from-scratch mindset.
• Background within digitally advanced retail, e-commerce, luxury or hospitality businesses would be highly advantageous.